News

MKR finale boosts Seven’s share slightly ahead of Nine to win the week

The grand final of Seven’s My Kitchen Rules boosted the channel’s average weekly share to 20.6%, just beating Nine’s 19.5% in total people.

Seven’s MKR grand final was the most watched program of the week, with 1.368m metro viewers tuning in to the show. That number swelled to 1.579m in the final moments.

Across Sydney, Melbourne, Brisbane and Perth the final announcement was the most watched program of the week.

However in Adelaide, Seven News Saturday – which had 206,000 viewers – was more popular.

The winner announcement pulled in more than 1.5m metro viewers

According to OzTAM’s metro ratings, Seven had the most watched news offering of the week, with 1.140m metro viewers for Sunday’s bulletin.

The premiere of Seven’s House Rules did not make the weekly top 20.

Following the MKR finale, Nine’s The Voice took the lead in entertainment, with Sunday night’s episode featuring in the top 5 shows of the week – at 1.020m metro viewers.

Nine News’ biggest bulletin was Sunday night, with 1.057m viewers across the five metro cities.

Seven and Nine were well ahead of Ten’s 12.2% weekly share as well as ABC and SBS’ shares of 11.9% and 5.3%.

But Ten’s share did put an end the ABC’s five week long run in third place behind Seven and Nine.

Ten’s most watched show of the week was its Wednesday night episode of Masterchef Australia, finishing with 911,000 viewers.

The ABC also managed a show in the top 20, with Gruen’s 725,000 metro viewers sitting at number 18.

Across the key advertising demographics, Seven also took the lead, winning the 25-54s, 16-39s and 18-49s. In the Grocery Buyer with Child demographic, Nine finished ahead on a 22.3% share over Seven’s 22.1%.

The following table was prepared by Nine based on OzTAM data. It includes only the commercial networks, omitting ABC and SBS channels:

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.