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MLA in winter push to cook the perfect roast

Meat & Livestock Australia is launching a new TV ad focusing how to cook the perfect beef roast.

Fronted by its brand ambassadors swimming coach Laurie Lawrence and former Olympian Duncan Armstrong, the ad shows Armstrong using MLA’s Entice magazine to cook the meal.

It follows a summer campaign which centred around how to cook steaks on a BBQ.

The latest ad has been created to coincide with the next edition of Entice.

Credits:

  • Client: Meat & Livestock Australia
  • Advertising Agency: BMF
  • Production Company: Great Urban Myth
  • Media Planning & Buying: Universal McCann
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