Today’s the day for Vodafone
Vodafone has debuted a new TVC as part of a campaign building on the brand’s “make the most of now” positioning.
The What Are You Waiting For ad, created by Clemenger BBDO Sydney, shows people doing the things they’ve always wanted to do one day.
The campaign will also include print, digital and experiential elements. The campaign includes a website where people are asked to type in their ambition. Put in a phrase such as “go skydiving”, and a host of information comes up about the passtime. Put in a phrase like “kill my mother in law” and it changes to “attend anger management”.
The TVC was shot by Exit Films, directed by Garth Davis and produced by Karen Sproul.
Linkedin
Web site developed by Reactive Sydney
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Did anyone else notice that the website URL was released to press on Friday but clicking thru resulted in a blank page? Call me uncreative but it was difficult to make the most of a blank white page.
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Can’t say I agree with an ad campaign that supports physical vengeance on schoolyard bullying, and quitting your job in an irrational matter giving the current escalating levels of unemployment. There’s a couple of brand associations Vodafone could probably live without.
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Lauren, you could have printed out that page and draw on it. 🙂
My website entry was “to be 18 again” and it brought me a song by fabulous George Burns (of the Oh God! films) …now that was inspirational.
Big up to the digital guys at Clems and Reactive.
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Interesting to note that whilst they can control what people put in – http://tinyurl.com/qdoh7d (see para 8 of the release) – it’s a little harder to control the results of what comes out.
Now I know this doesn’t quite make sense, but in a moment of cynicism a colleague entered One day I want to “be a useless website”.
One of the lead video results was for Superwebgirls.com – trust me, it ain’t a site for highly talented female web developers.
And apparently someone who saw the TV last night said there was a shot of someone giving the bird at the end of the spot, but it’s not in the Youtube version. Can anyone confirm this?
In any case, clearly a bold client – and we could all use more of them at the moment.
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No luck trying the site seems to roll and bugger all else. Good start.
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please help settle an argument! where was this shot? Tasmania?? New Zealand?
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NSM….Shot in NZ.
Simon… Yes, someone is indeed giving the bird.
The full version will be on http://www.bestadsontv.com later today.
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See the full version now: http://www.campaignbrief.com/2.....u-wai.html
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Has anyone tried putting in “shoot the winning goal” or “shoot the winning shot” or anything relatively harmless like that…into http://www.makethemostofnow.com.au and then have a stream of obuse from the site… fantastic brand association there guys…
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I think that’ll be the word “shoot” generating the anger management routine, OVC.
Cheers,
Tim – Mumbrella
yawn, yawn,yawn….a couple of cute little moments in this ad, but it doesnt really nail ‘make the most of now’, …the mayfly ad was the best ad for the vodafone brand.. i think clems and voda oz are guilty of a bit of naval gazing here..but its better than the telstra crap and most of the optus work..6/10
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I actually love this TVC for the simple reason that, when i first saw it, it made me smile 🙂
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