Today’s the day for Vodafone

Vodafone has debuted a new TVC as part of a campaign building on the brand’s “make the most of now” positioning.  

The What Are You Waiting For ad, created by Clemenger BBDO Sydney, shows people doing the things they’ve always wanted to do one day.

The campaign will also include print, digital and experiential elements. The campaign includes a website where people are asked to type in their ambition. Put in a phrase such as “go skydiving”, and a host of information comes up about the passtime. Put in a phrase like “kill my mother in law” and it changes to “attend anger management”.

The TVC was shot by Exit Films, directed by Garth Davis and produced by Karen Sproul.


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