How does… experiential VR work?
Mumbrella has asked some of the industry’s most knowledgable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. This week, GPJ Australia’s Chris Hogben explains how experiential virtual reality works.
Right now, we’re seeing an explosion in demand for virtual reality content in the experiential marketing space.
It’s an area that’s still relatively new, and there are a lot of untapped avenues to be explored. If you’re passionate about VR and believe that it’s a powerful medium like I do, then it’s easy to sometimes be overzealous about it.
For VR to really be successful, you need a couple of things: a user base who are willing to give up a few minutes to be isolated from their surroundings, a place to show the content to people (if the user will be permitted to walk around), and a way of giving others an idea of what the experience entails if they cannot experience it first-hand.
