Morality and media – does the combination exist?

Now that the dust has settled, Mumbrella’s Calum Jaspan questions if advertisers’ walk is matching the talk, and the ongoing risk for brands playing in divisive media environments.

The opinion of one of the industry’s more well-known names turned a few heads on the site last week.

We covered it on the podcast, but I think the topic deserves another look now that it has had a bit of time to simmer. 

“The media bullying of Higgins is getting to a point advertisers are going to need to reassess their role in funding and enabling this sort of bullying. Horrible stuff,” Dentsu’s chief investment officer Ben Shepherd wrote on LinkedIn. 

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