Morning Update

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: What Is Mr. Bean Doing in This Martial Arts Movie?

“Snickers’ “You’re Not You When You’re Hungry”campaign has been running for awhile now, but the brand and agency BBDO have a way of keeping things fresh, using different celebrities to convey the idea that you turn into someone completely different when you’re Snickers-deprived. This latest U.K. installment, from Abbott Mead Vickers BBDO, features comedy legend Mr. Bean (aka Rowan Atkinson, starring in his first ad since the 1990s).”