Morning Update
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-Online: What Is Mr. Bean Doing in This Martial Arts Movie?
“Snickers’ “You’re Not You When You’re Hungry”campaign has been running for awhile now, but the brand and agency BBDO have a way of keeping things fresh, using different celebrities to convey the idea that you turn into someone completely different when you’re Snickers-deprived. This latest U.K. installment, from Abbott Mead Vickers BBDO, features comedy legend Mr. Bean (aka Rowan Atkinson, starring in his first ad since the 1990s).”
AdWeek: Another Subway Ad Blows a Woman’s Hair Around as Trains Arrive, but There’s a Twist
“A Swedish subway ad got a lot of attention earlier this year by showing a woman’s hairblowing beautifully in the wind whenever a train arrived. And now it has inspired another attention-grabbing display.
Since there’s not much to it beyond the reveal of this new digital ad, also from Sweden, I’ll spare you any spoilers. Credits are below the video.”
Campaign: Nine takeaways from Advertising Week
“NEW YORK — The 11th annual Advertising Week is drawing to a close, but the lessons its speakers shared should stick with industry professionals.
1. Think like a hacker
Bonin Bough, VP of global media and consumer engagement at Mondelez International, urged marketers to examine the practices and internal cultures of startups, which “create growth and value faster than larger organizations that have been around for 100 years.””
AdWeek: Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are
“Feeling a little down? Don’t worry. Ikea’s new piece of furniture thinks you’re amazing.
The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and down and (thanks to Kinect technology and some “complex coding”) gives you a robo-compliment, which people appear to be as thrilled to receive as the real thing.”
Campaign: DHL under fire for ‘using’ F1 Bianchi crash for ‘likes’
“DHL is being criticised on social media for appearing to take advantage of Formula 1 driver Jules Bianchi’s horrifying crash at the Japanese Grand Prix.”
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