Morning Update: A boy discovers the world’s greatest superpower in French ad
AdWeek: A Boy Discovers the World’s Greatest Superpower in This Remarkable French Ad
Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser, so just watch as George shows off his amazing abilities.
The ad, made in English and French versions, was done by agency Les Gaulois and directed by Jeppe Ronde.
Thanks Mumbrella. Once every two or three years I read something in the trade about advertising or marketing that really is powerful and enlightening. Its a pity this item is a little buried, it deserves big exposure on Mumbrella, especially to young agency people coming through.
James Murphy urging clients to be brave and visionary – how rare but how valued are those marketers for any agency to work with. Saying marketers are the alchemists, to stand apart, and make commercial magic. This is commonsense stuff but also profound.
I’ve followed the work of Adam and Eve/DDB for awhile. Their creative originality is stunning, their marketing strategy grounding is exceptional. Reminds me of the unique originality and impact that CDP brought to advertising and marketing communications in the Sixties. Restores your belief in the principles and values of advertising done well.
Nice sentiment and beautifully made but way over the top for me.
The naysayers just won’t do something like this, which is fine because we’ll have a cluttered marketplace of highly emotional advertising. I’d rather less people did this so that when we do it, it has more impact.