Morning Update: A boy discovers the world’s greatest superpower in French ad

AdWeek: A Boy Discovers the World’s Greatest Superpower in This Remarkable French Ad

Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser, so just watch as George shows off his amazing abilities.

The ad, made in English and French versions, was done by agency Les Gaulois and directed by Jeppe Ronde.

Campaign Middle East: Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief

Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”.

Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.

Etihad, which is little more than a decade old, is embarking on an expansion strategy supported by its biggest ever campaign, featuring Nicole Kidman as ambassador and aimed to up its luxury positioning.

Mumbrella Asia: CNN among foreign news outlets to fall for fake government website proclaiming passing of Lee Kuan Yew

International 24-hour broadcaster CNN was among a number of news outlets to report the death of one of Asia’s most iconic political figureheads of the last century, Singapore’s Lee Kuan Yew, based on an announcement made by a fake government website.

CNN Breaking News tweeted earlier today: “Lee Kuan Yew, Singapore’s founding father and first prime minister, dies at 91, government website says.” But the website, which carried the logo of the Prime Minister’s Office, turned out to be bogus.

Mashable: Parents are pissed at Lego for offering ‘beauty tips’ to 5-year-old girls

Beauty tips are now available for 5-to-12-year-olds, courtesy of Lego.

Some parents are less than thrilled with the company for a magazine spread titled “Emma’s Beauty Tips” in the March-April Yellow Brick edition of Lego Club magazine.

Sharon Holbrook first spotted the spread in her 7-year-old daughter’s magazine and wrote about it for Motherlode, a parenting blog on the New York Times.

Campaign: A manifesto for creative agencies

James Murphy, the chief executive of Adam & Eve/DDB, provides his manifesto for creative agencies.

New channels and new technology are vital to the growth and relevance of our industry. However we must never let new techniques or technology obscure the most powerful things we bring to build client’s brands and businesses – transformative strategic and creative ideas.

FIRE AND FORGET? FORGET IT….. The days are long gone when we crafted beautiful and impactful messages and then when the job was done, we launched them into the ether and moved on to the next brief.



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