Morning Update: A boy discovers the world’s greatest superpower in French ad
AdWeek: A Boy Discovers the World’s Greatest Superpower in This Remarkable French Ad
Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser, so just watch as George shows off his amazing abilities.
The ad, made in English and French versions, was done by agency Les Gaulois and directed by Jeppe Ronde.
Campaign Middle East: Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief
Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”.
Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.
Etihad, which is little more than a decade old, is embarking on an expansion strategy supported by its biggest ever campaign, featuring Nicole Kidman as ambassador and aimed to up its luxury positioning.
Mumbrella Asia: CNN among foreign news outlets to fall for fake government website proclaiming passing of Lee Kuan Yew
International 24-hour broadcaster CNN was among a number of news outlets to report the death of one of Asia’s most iconic political figureheads of the last century, Singapore’s Lee Kuan Yew, based on an announcement made by a fake government website.
CNN Breaking News tweeted earlier today: “Lee Kuan Yew, Singapore’s founding father and first prime minister, dies at 91, government website says.” But the website, which carried the logo of the Prime Minister’s Office, turned out to be bogus.
Mashable: Parents are pissed at Lego for offering ‘beauty tips’ to 5-year-old girls
Beauty tips are now available for 5-to-12-year-olds, courtesy of Lego.
Some parents are less than thrilled with the company for a magazine spread titled “Emma’s Beauty Tips” in the March-April Yellow Brick edition of Lego Club magazine.
Sharon Holbrook first spotted the spread in her 7-year-old daughter’s magazine and wrote about it for Motherlode, a parenting blog on the New York Times.
Campaign: A manifesto for creative agencies
James Murphy, the chief executive of Adam & Eve/DDB, provides his manifesto for creative agencies.
New channels and new technology are vital to the growth and relevance of our industry. However we must never let new techniques or technology obscure the most powerful things we bring to build client’s brands and businesses – transformative strategic and creative ideas.
FIRE AND FORGET? FORGET IT….. The days are long gone when we crafted beautiful and impactful messages and then when the job was done, we launched them into the ether and moved on to the next brief.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
Thanks Mumbrella. Once every two or three years I read something in the trade about advertising or marketing that really is powerful and enlightening. Its a pity this item is a little buried, it deserves big exposure on Mumbrella, especially to young agency people coming through.
James Murphy urging clients to be brave and visionary – how rare but how valued are those marketers for any agency to work with. Saying marketers are the alchemists, to stand apart, and make commercial magic. This is commonsense stuff but also profound.
I’ve followed the work of Adam and Eve/DDB for awhile. Their creative originality is stunning, their marketing strategy grounding is exceptional. Reminds me of the unique originality and impact that CDP brought to advertising and marketing communications in the Sixties. Restores your belief in the principles and values of advertising done well.
User ID not verified.
Nice sentiment and beautifully made but way over the top for me.
User ID not verified.
The naysayers just won’t do something like this, which is fine because we’ll have a cluttered marketplace of highly emotional advertising. I’d rather less people did this so that when we do it, it has more impact.
User ID not verified.