Morning Update: Ad warns against texting and driving; Game of Thrones settles into hit status for HBO; Taco Bell take aim at McDonald’s again; AT&T channel True Detective

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Brutal 30-Second Ad May Finally Change Your Mind About Texting and Driving

“The National Highway Traffic Safety Administration is kicking off National Distracted Driving Awareness Month with a 30-second ad illustrating how even one thoughtless time texting while driving can be deadly.

The ad, from The Tombras Group, draws you in with a slice-of-life scene featuring a few teens laughing and chatting in a car. The driver receives a text, looks at her phone and blows past a stop sign — then, a truck broadsides her car. The action plays out in excruciatingly slow motion.”

The New York Times: ‘Game of Thrones’ Is Settling Into Hit Status for HBO

“It’s now official: HBO has its biggest hit since “The Sopranos.”

In the premiere of its fourth season, “Game of Thrones” posted its best ratings yet, averaging 6.6 million viewers for its 9 p.m. showing, the largest audience for any show on HBO since the finale of “The Sopranos” pulled in 11.9 million viewers in 2007.”

The Guardian: Charlie Brooks drank Fairy Liquid as a hangover cure, hacking trial hears

“Charlie Brooks, the racehorse trainer accused of trying to pervert the course of justice along with his wife, Rebekah, once drank a bottle of Fairy Liquid to try and cure a hangover, the Old Bailey heard on Monday. “

AdWeek: Taco Bell Sings ‘Old McDonald,’ Says the Egg McMuffin Belongs Back in 1984 

“Taco Bell’s all-out assault on McDonald’s breakfast continues in this 30-second spot, “Get With the Times,” which posits that eating an Egg McMuffin isn’t just uncouth—it’s medieval.

While the earlier ads from Deutsch L.A. used real-life Ronald McDonalds as Taco Bell endorsers, this one ridicules the Golden Arches by having the sad-sack protagonist sing a reworked version of “Old McDonald”—to suggest that eating an Egg McMuffin is something you’d do 30 years ago, not today.”

The Huffington Post: Piers Morgan Ends Final CNN Show With Heartfelt Broadside Against America’s Gun Lobby 

“After three years, a raft of wonderfully angry debates yet a declining viewership that ultimately led to the cancellation of his show, Piers Morgan bid farewell on Friday evening, delivering a final heartfelt broadside to America’s gun lobby in the last ever edition of CNN’s Piers Morgan Live. “

Campaign India: Nike kickstarts World Cup 2014 campaign; urges players to ‘Risk Everything’

“Nike has rolled out a film starring FIFA World Player of the Year 2013 Cristiano Ronaldo of Portugal, Brazilian international Neymar and England’s Wayne Rooney ahead of the FIFA World Cup 2014, which starts in June.

The film conceptualised by  Wieden + Kennedy shows three parallel stories, one of each of the players.”
“Twitter is stepping up its advertising game in a big way, according to reports.

New app install ads, among other ad formats, are coming to the service in the next few months, according to multiple reports that surfaced this week. In total, Twitter is planning to add 15 new types of ads, and CEO Dick Costolo showed them off to a group of ad execs at company headquarters last week, according to The Wall Street Journal”

AdWeek: Rust Cohle Blows Kids’ Minds in This Amusing True Detective Spoof of AT&T’s Ads

“Fans of HBO’s True Detective (and anyone who’s been on the Internet in the last six months) know about Matthew McConaughey’s character Rust Cohle sitting at a table smoking cigarettes and drinking Lone Star beer while being questioned by detectives. We also know that according to Cohle’s philosophical drawl, “time is flat circle.”

Enter actor-comedian Ross Marquand, who has uncannily channeled the spirit of McConaughey in this spoof of AT&T’s “It’s Not Complicated” ads.”


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