Morning Update: Best mags, TV & digital of 2016; how native ads are paying off for Conde Nast; Snapchat video ads average 3sec views
Ad Week: The Hot List—the Year’s Top Magazines, TV and Digital Media
It was the year that Donald Trump dominated and demonised the media. That magazines built around news and analysis (New York, The New Yorker, Time) made the greatest impact, and produced the most eye-catching covers.
This was also the year that digital platforms, players, obsessions and innovations—from Snapchat to Pokemon Go to Facebook Live, DJ Khaled to Chrissy Teigen—commanded our attention.
Digiday: Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue
Condé Nast Britain has been in the native advertising business for years, but it has only had a dedicated team producing, distributing and selling it for the last six months. In that time, native advertising revenue has taken a considerable jump across its portfolio, which includes Wired, GQ and Vogue.
This year, native accounted for half of its digital ad revenue, up from 25 percent in 2015. (The remainder comes from display advertising, programmatic and sponsorships.)
Ad Age: Snapchat Video Ads Average Less Than 3 Seconds a View
Snapchat ads are averaging less than 3 seconds a view, leading some advertisers to wonder whether that’s long enough to win over consumers.
Video ad length has been a concern on Snapchat since it introduced its first commercial formats, which included the ability to skip them. The ads play among personal videos, as people tap through their messages, popping up as interstitials and at the end of videos.
The Guardian: Big football clubs take on Facebook with new social media network
Dugout.com to offer exclusive content in partnership deal with 150 players and clubs including Arsenal, Chelsea and Barcelona.
Almost two dozen of the world’s biggest football clubs including Arsenal, Chelsea, Bayern Munich, Barcelona and Juventus have joined forces to launch a new social media network that aims to replicate the success of Facebook for football fans.
Campaign Live: Hegarty: ‘Adland overly worships at the altar of youth’
By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee.
Is there a secret team that “disappears” any ad agency employee who turns 50 and still has the audacity to show up to the office? You’d be forgiven for thinking that if you walked the floors of an agency.
Singapore’s top torrent site is anime manga and music portal, Nyaa
The most common users of streaming pirated content websites in Singapore and Hong Kong are affluent young women, who are also the biggest users of legal streaming services such as Netflix, internet user behaviour data scraped by artificial intelligence firm Sqreem has found.
