Morning Update: Coca-Cola puts US media into agency review

AdWeek: Blindfolded Kids Try to Recognize Their Moms in This Lovely, Smash-Hit Mother’s Day Ad

Are you unique enough that your child could pick you out of a lineup by touch alone?

The charm-bracelet pushers over at Pandora Jewelry have just released The Unique Collection, but you won’t see much jewelry in this two-minute spot by Danish agency Malling Publications. Instead, you can watch them prove how every woman is unique, and try not to cry, as kids are blindfolded and asked to pick out their moms by touch alone.

The children, ages 3-9, touch rings and bracelets, hair and noses. Check out the video to see how they do.

AdAge: Coca-Cola Puts Media Into Agency Review

Coca-Cola Co. has put its U.S. media-buying and -planning business into review, Ad Age has learned.

A company spokeswoman confirmed the review and said incumbent Starcom Mediavest Group will participate along with three agencies that Coke works with globally: UM, MediaCom and Carat/Dentsu. The review is expected to conclude later this year after formal presentations in mid-July.

ant-man-1AdWeek: Tiny Billboards for Ant-Man Are Popping Up That Ants Are Really Going to Love

There’s something irresistible about tiny billboards.

We’ve seen them before, of course—for example, there was this LittleBigPlanet campaignfrom 2008 and this Lego stunt from 2012. And now, the upcoming superhero film Ant-Man is joining the parade, with ant-size billboards popping up in several Australian cities ahead of that country’s July 16 release of the movie.

There’s even an ant-size bus shelter with an ad on the side.


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