Morning Update: Department store comes out; Best and worst mag covers; Tinder organ donors; Reese’s Xmas tree shaming

ViceRobert Dyas Just Changed The Fucking Game

But now we all just remembered that Robert Dyas exists because it came out as gay, which I think on the whole is one of the most 2015 things to have possibly happened. A 95-strong chain of home and garden essentials stores coming out as gay is actually incredibly 2015, peak 2015. There are already, with certainty, people on Tumblr trying to sketch out a new sexuality based on this. Some 15-year-old brony with a fringe is having a sexual awakening about Robert Dyas. “Am I… shopposexual?” he’s asking. “Maybe commercexual? There isn’t a Wiki page about this. Sexuality is a minefield.” He’s asked his parents to join him in the lounge for a serious announcement: he wants to fuck Robert Dyas. His extremely conservative gun-owning dad has to go outside for a while and just scream.

reeses christmas trees tweets

Digiday: Reese’s responds to “turd” shaped chocolate trees with #AllTreesAreBeautiful

Put an end to tree shaming, Reese’s says.

The Hershey’s-owned peanut butter candy maker is responding to social media outrage that started last month over the shape of its tree-shaped candies. People complained on Twitter, saying the treats resembled oddly shaped blobs, or in some instances, “turds.”


Campaign: NHS partners with Tinder for organ donor campaign

The NHS has partnered with Tinder in a campaign to increase the number of young people registered as organ donors.

The campaign, which was created by 23red for NHS Blood and Transplant, will feature celebrities such as Jamie Laing from Made in Chelsea, Emmerdale’s Gemma Oaten and the gold-medal-winning taekwondo Olympian Jade Jones.

Huffington Post: Vegas Review-Journal Staffers Want To Know Who Owns Their Newspaper

NEW YORK — Las Vegas Review-Journal staffers have a simple question for their new owner: Who are you?

Several staffers at the Review-Journal, the largest media outlet in Nevada, have questioned their new owner’s decision to remain secret, an unusual arrangement that’s stunned not only the newsroom, but journalists nationwide.

Sean Whaley, a capital bureau reporter based in Carson City, tweeted Saturday night that he was “offended & embarrassed” that the paper’s new owner — News + Media Capital Group LLC — has not disclosed its financial backers since announcing Thursday night that it had acquired the paper.

Mumbrella Asia: More than half of APAC marketing professionals to leave their jobs next year finds survey

More than half of marketers studied in four APAC countries by recruitment firm Font say they will be looking to move on from their jobs next year.

Fifty-seven per cent of marketing, creative and digital professionals working in Singapore, Malaysia, Hong Kong and New Zealand said they plan to leave their current jobs.

Almost two thirds (74 per cent) of marketers will reevaluate their career plans over Christmas – an increase from 42 per cent of respondents in 2014.

Adweek: The Best- and Worst-Selling Magazine Covers of 2015

As magazine newsstand sales continued on their decline in 2015—dropping 12 percent year over year in the third quarter alone, per MagNet—publishers endeavored to produce covers worth pulling off the shelves. While a handful of celebrities both buzzy (Caitlyn Jenner, Miranda Lambert) and tried-and-true (Jennifer Aniston, Brad and Angelina) sparked readers’ interest, others fared less well. Here, we take a look at the year’s hits and misses.

Best: Vanity Fair (July):

Vanity Fair Jenner


The Drum: How Killing a Whale Opened Up Social engagement for Maersk Line

The international world of shipping is an unlikely place to find a Facebook campaign whose popularity and success is based in part on its open sharing of both positive and negative news in this industry – where striking and killing a whale at sea turns into an opportunity. But, on doing so, Maersk took its time to join the social media world and be open about the incident and engage.

As a result, the strategy made the company one of the most widely read among international companies, even topping Disney, General Electric and the Ford Motor Company.


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