Morning Update: Dulux imagines a world where colour is banned; Guide Dogs celebrated in ad from Selmore Amsterdam
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=cm_3dplw9YQ
AdWeek: BBH’s Stylish Ad for Dulux Paint Imagines a World Where Color Is Prohibited
“In this new spot for paint brand Dulux, BBH London paints a charming, vibrant fantasy where colors, rather than alcohol, are outlawed during America’s Prohibition days.
Everyone’s feeling as glum and washed out as their drab surroundings as our heroine mopes around, oblivious to a potential suitor. The bit where a cop on the beat crushes a golden flower beneath his boot as a little girl looks on is a cute, tongue-in-cheek touch.”
The Guardian: NoW offered hacking reporter ‘crude’ deal to keep job by not spreading blame
“The News of the World’s former royal editor accused a company lawyer of offering a “crude carrot and stick” deal which would see him keep his job if he did not allege others were involved in phone hacking, the Old Bailey has heard.
Clive Goodman, testifying in the phone-hacking trial on Wednesday, also accused the News International lawyer of trying to “dictate lines of defence” following his arrest on suspicion of phone hacking in 2006.”
BBC News: Robot writes LA Times earthquake breaking news article
“The Los Angeles Times was the first newspaper to publish a story about an earthquake on Monday – thanks to a robot writer.
Journalist and programmer Ken Schwencke created an algorithm that automatically generates a short article when an earthquake occurs.
Mr Schwencke told Slate magazine that it took around three minutes for the story to appear online.”
AdWeek: Branding Behind Bars: Check Out These Ads Made by Federal Prison Inmates
“There’s an ad blog called Creative Criminals, but here’s the real thing—federal prison inmates who are trying their hand at copywriting and art directing thanks to a program called Concepting With Convicts, launched by two interns at DigitasLBi in San Francisco.
Ben Pfutzenreuter and Pat Davis used prison pen-pal websites to contact the inmates and get them involved in the program. The inmates provide either the copywriting or the art direction on each ad. “We realized that if we could contact convicts themselves, maybe we could also show them that their creative talents can translate into a real career on the outside,” Davis tells PSFK.”
AdAge: Gap selects Wieden & Kennedy New York as Lead Global Agency
“Gap has tapped Wieden & Kennedy, New York, as its lead global agency.
The retailer, which has been in discussions with the agency for months, awarded the business without a review. Gap brand spends about $60 million annually on measured media, according to Ad Age’s Leading National Advertisers Report.”
The Guardian: Huffington Post may charge for some content, says chief executive
“The Huffington Post’s chief executive, Jimmy Maymann, believes in paid-for journalism and is open to the idea of charging for some of the news aggregation and blogging site’s content – just not yet.
Maymann, speaking after taking part in a session at the Guardian’sChanging Media Summit on Wednesday, also revealed that HuffPo UK would move into profit this year.
He indicated that the Huffington Post’s move into charging for content was likely to happen within the next five years but would not give a specific time when it would be introduced.”
AdWeek: This Amazing Ad for Guide Dogs Makes You Realize How Much They Really Do
“Out of nowhere, we’re suddenly seeing some pretty incredible ads for guide dogs.
Back in January, we had the Norwegian Association of the Blind’s amusing PSA with the menagerie of non-dog guide animals. Now, we swing in the other direction completely with this intense ad for Holland’s Royal Dutch Guide Dog Foundation. We won’t spoil it, but this remarkable ad will leave you with even more appreciation for dogs and the skills they bring in communicating with humans.
The spot is by ad agency Selmore Amsterdam and Caviar director Rogier Hesp.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Morning update
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