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Showpony Advertising promote South Australian National Football League with ‘This is football’

This is footballThe South Australian National Football League has launched a campaign promoting its 2014 season promoting it as the rawest form of the game.

Showpony Advertising created the campaign after undertaking a comprehensive brand review which helped direct the tagline “This Is Football”

The agency’s creative director Parris Mesidis said in a statement: “The SANFL is on the cusp of a new era and our research revealed that people believe the SANFL is footy as it’s meant to be – a professional and tough competition that is completely accessible and affordable for friends and families.

“The campaign tagline, ‘This Is Football’ is a celebration of everything that makes the SANFL unique and entertaining.”

The new campaign incorporates the sponsor IGA becoming a naming rights sponsor.

SANFL executive commissioner Leigh Whicker said: “We are very excited about the launch of the new ‘This is Football’ campaign. We believe season 2014 is an appropriate occasion to celebrate and promote the elements that makes our competition truly unique.’’

The campaign will run across outdoor, magazines and newspapers, TV and radio in the lead up to the season launch on March 31.

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