Morning Update: Facebook’s ‘discriminatory’ ads; UK Uber rival Karhoo closed ‘while profitable’; Droga5’s best Clinton ad
BBC: Facebook sued over ‘discriminatory’ house and job adverts
Facebook is facing legal action over alleged bias in its housing and employment ads. The claim, brought by a group of Facebook users, alleges the platform’s “ethnic affinity” option is racially biased. The option is there to enable marketers to exclude certain demographics and target others.
https://youtu.be/gZ_gDToxn6Y
Campaign Live: The $250m fall of Uber rival Karhoo is ‘unforgivable’, says insider
The taxi-hailing app announced today it would close its service after weeks of turmoil that brought the company to the brink of bankruptcy, according to numerous reports.
One UK insider, who asked not to be named, told Campaign that staff had only been informed of Karhoo’s closure last night. The source added that they had not been paid for the last six weeks and that they were disappointed that staff had been “let down”.
Ad Week: This Simple Insight Led Droga5 to Make Hillary Clinton’s Best Ad of 2016
Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful spot in the bunch, Role Models, has been effective enough that it’s been getting a second airing in the weeks leading up to today’s vote—after initially rolling out in July.
Kevin Brady, executive creative director at Droga5, has been closely involved in the Hillary work. In the video above, he tells us about the inspiration for “Role Models,” which was as simple and straightforward as the spot itself.
Ad Age: Alibaba’s Huge E-Commerce Fest Has Changed the Game For Agencies in China
This week, as Alibaba hosts the world’s biggest online shopping event, some agency staffers will pull an all-nighter, working right through the 24-hour event. They’ll be operating brands’ online shops, adjusting promotions and reacting to competitors’ offers in real-time.
Alibaba Group launched its one-day Nov. 11 e-commerce fest, called Double 11, 11.11 or Singles Day, back in 2009. Since then it has ballooned in proportion, with other online shopping players like JD.com joining in.
Mumbrella Asia: Vice launches in Indonesia, blames ‘measurement issues’ for poor debut in the UK
Vice, the media company known for edgy content for millennials, is launching its brand in Indonesia after rocky TV debuts in the UK and the US.
The brand launches in Southeast Asia’s most populous country on the back of the statistic that 18-34 year-olds comprise half of Indonesia, and already has a team of 20 in place.
