Coca-Cola may have created one of the more recognizable global campaigns in recent years with “Share a Coke,” but not everyone is drinking the sugar water.
The campaign lets fans of the soft drink customize their own bottle labels by submitting a word, name or phrase to the “Share a Coke” site. The Center for Science in the Public Interest, a health advocacy group, recently got the better of the gimmick by creating a bottle with the words “Share a Coke with Obesity” emblazoned across it — before the word was eventually banned.
Morning Update: Facebook to get ‘unlike’ button; Share a Coke with Obesity; Best cocaine ads of the 70s
https://www.youtube.com/watch?v=6w0CBQrWBDc
Campaign Live: Rebranded NSPCC says children are ‘worth fighting for’ in TV campaign
The NSPCC is releasing its first TV campaign since rebranding with the credo “every childhood is worth fighting for”.
Leo Burnett created the new ad, called “Alfie the astronaut”, which will break during an episode of Educating Cardiff on Channel 4 tonight (15 September).
The minute-long ad will by introduced in a 10-second spot featuring Musharaf Asghar, who endeared himself to viewers after appearing in Educating Yorkshire when he overcame his stutter.
Digiday: How healthy-living activists hijacked the ‘Share a Coke’ campaign
Business Insider: FINALLY: You’ll soon be able to ‘dislike’ things on Facebook, says Mark Zuckerberg
Mark Zuckerberg announced today that Facebook is finally working on a “Dislike” button.
“I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it,” Zuckerberg said during a Q&A at Facebook’s headquarters.
Zuckerberg said that the social network didn’t immediately design way because it didn’t want it to become a Reddit-style system of upvoting and downvoting.
Mumbrella Asia: Allianz pushes road safety message for Singapore F1 with Lewis Hamilton vids
Insurance company Allianz is highlighting road safety as part of a marketing campaign around its sponsorship of the Singapore F1 Grand Prix.
The Allianz logo will be seen on the official Formula 1 Safety Car, Medical Car and along the pit lane of the street circuit. The company has released a number of videos on its website featuring F1 driver Lewis Hamilton to address distracted driving, seat belts and the importance of red lights.
The Guardian: Doctor Who needs ‘lots more kissing’, according to Peter Capaldi
Doctor Who star Peter Capaldi has called for “lots more kissing” in the hit BBC1 show but ruled out any romantic storyline between the Time Lord and his companion.
Capaldi, who will return for his second full series on Saturday, said there was “no romance, but deep love” between the Doctor and Clara, played by Jenna Coleman.
“It would have been completely creepy,” the star told the Radio Times. “It’s fine if you have handsome young men like Matt [Smith] and David Tennant, but as a father I felt it would be inappropriate.”
AdWeek: Why NBC Is Betting Big This Fall on Live TV—and Neil Patrick Harris
Forty years after launching Saturday Night Live, NBC’s mantra this fall seems to be Every Night Live. The network, hoping to stay No. 1 this season in adults 18-49, will try to entice audiences with live programming on five different nights: Sunday (Sunday Night Football), Monday (The Voice), Tuesday (The Voice and Best Time Ever With Neil Patrick Harris), Friday (Undateable) and Saturday (SNL).
“Live is always potentially more exciting, and it happens to dovetail with the challenge we have to compel people to watch shows when we put them on,” said NBC Entertainment chairman Robert Greenblatt. “I think it’s more compelling to the audience to come to a show that’s live, and it’s vital to keep trying to make the shows really appointment viewing” as viewers increasingly watch television on a delayed schedule.
AdFreak: These Shameless Cocaine Ads Prove the ’70s Were a Hell of a Time to Be Alive
Inspired by the hit Netflix series Narcos, about the exploits of Pablo Escobar, some fans decided to dig up some of the period’s not-so-subtle ads for cocaine paraphernalia.
They posted their finds, clipped from drug magazines ranging from 1976 to 1981, to art and culture site The World’s Best Ever. From there, the ads, some of which you can browse below, have quickly traveled the world, being featured by London-based magazine Don’t Panic and in an Imgur gallery that was near the top of today’s front page on Reddit.
Creativity: Tiny Soldiers Rally Around the Globe in Impressive Ads for ‘Game of War’
