Morning Update: Fiat’s new TV ads made entirely of GIFs; Tumblr native ads to start appearing across Yahoo

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek:  Fiat’s New TV Ads Made Entirely of GIFs: Are They ‘Endless Fun’ or Overkill?

“For better or worse, Fiat’s latest TV commercials might make your head spin.

The brand recently commissioned some wacky GIFs from The Richards Group for the Fiat Tumblr page, but Chrysler CMO Olivier Francois liked them so much that he had them stitched into 15- and 30-second spots—now airing on TV under the tagline “Endless fun.””

The Guardian: YouTube to block indie labels who don’t sign up to new music service

“Independent artists could disappear from YouTube “in a matter of days” after the Google video service confirmed it was dropping content from independent labels that have not signed up for its upcoming subscription music service.

YouTube is about to begin testing the new service – which will charge people to watch and listen to music without ads, and download songs to their mobile devices – within the next few days, initially within Google.”

The New York Times: Animation Not Enough, DreamWorks Looks to Diversify

“For months, DreamWorks Animation has been working on a secret prototype for a product that it hopes will change how the world’s children meet Santa each Christmas. Code name: DreamHouse.

At shopping malls that buy in — and two national operators already have, Forest City and General Growth Properties — Santa will sit inside a 2,000-square-foot “cottage” with walls that are essentially giant video screens. Children will go on a virtual sleigh ride with Shrek before meeting Santa. No more waiting in line; appointments will be made by app.”

Mashable: Tumblr Native Ads to Start Appearing Across Yahoo

“In a move that capitalizes on Yahoo CEO Marissa Mayer’s largest acquisition, Tumblr native ads will begin to appear across Yahoo properties, the company announced Tuesday.

The ads, called “sponsored posts,” will seek to capitalize on the strengths of each platform — Yahoo’s massive traffic and data and the engagement levels of Tumblr’s platform.”

The Guardian: Journalist for al-Jazeera released after 306 days in Egyptian captivity

“An al-Jazeera journalist jailed without trial in Egypt since last August is to be released from jail on health grounds, nearly a year after he was arrested while covering the violent dispersal of a protest camp in Cairo, prosecutors said on Monday.

Abdullah Elshamy, a reporter for al-Jazeera Arabic, has been in jail for 306 days accused of several violence-related crimes, and is expected to be released on Tuesday morning, his brother said.”

Mashable: Delta’s Pro-USA World Cup Tweet About Ghana Called ‘Racist’

Delta Airlines’ pro-Team USA tweet celebrating the team’s 2-1 World Cup victory over Ghana was a misfire, as some critics accused the brand of insensitivity and even racism.

The brand’s tweet attempted to use imagery to distinguish the two countries. The United States’ was the Statue of Liberty. Ghana’s was a giraffe.”


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