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Morning Update: Firefighters injured after ‘f**k truck’ overturns; Pinterest announces ad partners; WPP employees warned to ‘stay on guard’ after merger collapse

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Gawker: Four Firefighters Injured After “Fuck Truck” Overturns on Highway

“Alison Bologna, an anchor for Providence, Rhode Island’s NBC 10, earned a spot in every future YouTube news blooper compilation for her coverage of a fuck truck—er, a fire truck—that overturned near Charlotte, N.C., last Thursday, injuring four.

Bologna plowed through the story without acknowledging her mistake, although she was much more deliberate about pronouncing the word fire through the rest of the report.”

The Guardian: BSkyB confirms talks to buy Sky assets in Germany and Italy

“BSkyB has confirmed it is in discussion with Rupert Murdoch’s 21st Century Fox over the potential acquisition of its pay-TV assets in Germany and Italy which it said would create a “world-class multinational pay-TV group”.

BSkyB, which is 39% owned by Fox, said it had begun “preliminary discussions” with Fox over the acquisition but said no agreement had been reached and there was “no certainty” it would be completed.”

Mumbrella Asia: Man of the world explores Hong Kong in global ad for Heineken

“Heineken has launched a global campaign that is to run in more than 100 countries.

‘The city’ global commercial, which was shot in Hong Kong by production company Traktor, sees a man go on an adventure around the night spots of various cities in pursuit of a mystery woman called Eve.”

Mashable: Pinterest’s First Paid Ad Partners: Gap, Target, General Mills

“It only took four years or so, but Pinterest is finally about to generate some revenue from paid ads.

Pinterest announced Monday that it is partnering with a dozen brands on a paid test to experiment with Promoted Pins.

The list of brands in this first test round includes big names like Gap, General Mills, Target, ABC Family and Expedia.”

Campaign: BBC “World Cup” by Red Bee Media

“The BBC has launched a TV campaign to promote its coverage of the Fifa 2014 World Cup. Red Bee Media created the five episodes, which tell the tale of a group of plastic football figurines that hitch a ride with the BBC to watch the tournament in Brazil. The work was created and directed by Andy Booth through Red Bee Media.”

AdWeek: Instagram Ads Are Getting Instant Recall

“Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social photo-sharing site. Internal performance figures on ad partners Taco Bell, Ben & Jerry’s and Hollister provide a peek under the hood of how this platform will fare when it goes wide in late spring. More ads are on the way, thanks to Instagram’s $40 million megadeal with Omnicom.

Taco Bell saw a 29 percentage point gain in ad recall for the April rollout of its breakfast menu, per data from Instagram’s user panel that pits a control group against a test group. The fast-food chain’s promos sometimes got engagement rates 400 percent higher compared to its organic posts. According to Union Metrics, Taco Bell’s Instagram following—currently at 411,000—jumped 45 percent during its monthlong ad campaign. The data company also reports that Instagram advertisers—including Michael Kors and Ben & Jerry’s—are averaging 60 percent higher engagement rates for their organic posts in the three days following their paid promos.”

AdAge: Martin Sorrell Warns WPP Employees to Stay On Guard After Merger Collapse

WPP CEO Martin Sorrell has been, as expected,extremely vocal about the collapse of the Publicis-Omnicom merger. In the wake of the news, he sent a note to employees at WPP and its agencies, warning them that the “current leaders” at Publicis and Omnicom are “wounded” and “will almost certainly lash out.” Below are excerpts from the memo, which Ad Age obtained.”

AdWeek: ‘You Are What You Share’ Video Captures the Sheer Stupidity of Social Media

“State.com has set all our hilarious social media frustrations to classical music.

Along with all having to look at what other people care about, which turns out is never what you care about, there’s angst about hashtagging, tail-wagging and “Am I bragging?” All of it leads up to the message that no one cares about your social media posts. State suggests we use another part of our brain, though they don’t say which part.”

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