Morning Update: Gawker vs The Daily Mail ‘rip-off’; Nike ‘ruined’ Olympics marketing; Twitter ‘not responsible’ for ISIS
The Guardian: Gawker nears settlement over post accusing Daily Mail of ‘rip-off’ pieces
The troubled media group Gawker is close to settling a lawsuit with the Daily Mail over a Gawker post by a former worker entitled “My Year Ripping Off the Web With the Daily Mail Online”.
Ad Week: How Nike Brilliantly Ruined Olympic Marketing Forever
Unless you happen to be a company like GE, Coca-Cola or McDonald’s—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you’d better not mention the Rio games in your marketing.
As social-savvy marketers have quickly learned, the U.S. Olympic Committee has ironclad regulations, backed by U.S. trademark law, that restrain nonsponsoring brands from saying anything even vaguely evocative of the Olympics. A casual mention of Rio on Facebook? A congratulatory tweet to a gold medalist? Even tweeting the term “gold medal”? Don’t do it.
