Morning Update: Google strategist allegedly storms out of conference ‘because audience is too small’; Celebrities back dementia awareness campaign
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=7zEYfHaG9f4
AdWeek: Who Juices Up Starburst? Intense Bodybuilders and Fighter Jets, of Course
“Starburst’s “Unexplainably Juicy” ad series explores the mythology of how the chewy candy packs in so much juiciness. And the answers are quite a bit more adrenaline-fueled than you might expect.
The first explanation is that Starburst is imported from the Land of Intensity, where everyone is on a raging caffeine/steroids bender. It’s the kind of place where President Dwayne Elizondo Mountain Dew Herbert Camacho is re-elected in a landslide every four years.”
“A Google software designer has stormed out of a conference in San Francisco after taking umbrage with the size of his audience.
Apparently angry that he only had a small group of people to see him, Google strategist Scott Jenson reportedly left 30 minutes before he was scheduled to speak.
Jenson was due to give the keynote talk at the Internet of Things Expo, to which he had invited himself, Readwrite reports.”
The Guardian: Police found ‘rotten state of affairs’ at top of News International, jury told
“Police investigating phone hacking at the News of the World uncovered “a rotten state of affairs” at the top of News International, the Old Bailey has been told.
Prosecutor Andrew Edis QC told jurors that at the centre of the rot were the three senior executives in the dock: Rebekah Brooks, the former editor of the News of the World and former NI chief executive; Andy Coulson, the ex-deputy editor and then editor of the paper; and Stuart Kuttner, the former managing editor.”
https://www.youtube.com/watch?v=LfrnWrpPq54
Campaign: Public Health England “I get by with a little help from my friends” by DLKW Lowe
“Public Health England has launched a celebrity-backed campaign to raise the profile of dementia suffers and the charities that help them. DLKW Lowe created the ad, which opens on video of a woman, Gina Shaw, who says she has early onset dementia and adds that she’d like to sing a song. Gina then begins’ singing The Beatles’ I Get By With A Little Help From My Friends andis gradually joined by a host of stars including Lilly Allen and Simon Pegg. At the end of the spot, Gina directs viewers to the Dementia Friends’ website, where they can learn more about the disease. The spot was directed by Mat Whitecross.”
The Guardian: Daily Mail pays ‘substantial damages’ and apologises to JK Rowling
“The Daily Mail has printed an apology to the author JK Rowling in which it states that it has paid her substantial damages over an article that claimed she had told a misleading “sob story.”
The article, published on 27 September 2013, suggested she had falsely accused churchgoers of stigmatising her because she was a single mother. It was headlined “How JK’s sob story about her single mother past surprised and confused the church members who cared for her.””
AdAge: Alibaba Has an Ad Business to Challenge Google, Amazon
“If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent.
Chinese e-commerce company Alibaba filed to go publicon Tuesday. In doing so, the fifteen-year-old company outlined its advertising business, which steps on Amazon’s turf as well as Google’s and Facebook’s and Yahoo’s.”
The New York Times: Photos Trusted but Verified
“Fueled by Twitter and Facebook, the enormous growth in citizen journalism — especially photojournalism — has generated intense debate and often skepticism over the authenticity of photographs that purport to document the truth. It has become so easy to digitally manipulate images and post them online that sometimes viewers cannot believe what they are seeing, possibly with good reason.
Now, a computer science professor at Dartmouth College who has developed an authoritative reputation in the field of visual forensics has invented a free, do-it-yourself online image verification service that could quickly confirm, or debunk, the authenticity of what you are seeing on the screen.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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