Morning Update: Instagram gets portrait and landscape modes; Facebook hits 1bn in a day; What’s this guy expecting?

https://www.youtube.com/watch?v=k3ZUGxwyGfE

Creativity: What Is This Pregnant Guy Actually Expecting?

Keep watching for the truly gross twist in this spot about a pregnant man, by General Mills brand Fiber One.

The spot, by Saatchi & Saatchi New York, purports to be all about a man who’s “expecting” (perhaps an insider nod toSaatchi’s first famous U.K work?). And there are some gentle comedic moments as his wife helps him through his pregnancy, from getting a seat on the bus to cravings for chocolate ice cream and emotional weeping.