Morning Update: Jeremy Clarkson pricey but ‘worth it’, Target trolls, Ted Baker gets whimsical, Jeep on hunt for lead agency

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Ad Week: Target loved the guy who trolled its haters judging by this genius facebook post

How did Target really feel about Mike Melgaard posing as a Target customer service rep on Facebook and caustically replying to angry messages left by haters opposed to Target’s gender-neutral product labeling?

The retailer issued a pretty dry statement after AdFreak broke the story yesterday. (“Clearly this individual was not speaking on behalf of Target,” it said.) But behind the scenes, the brand was apparently loving it—at least judging by this Facebook photo that Target posted on Thursday evening.

The photo showed a couple of toy trolls. The caption read: “Remember when Trolls were the kings of the world? Woo hoo! They’re back and only at Target stores.”

Marketing: Honda creates ‘ignition’ advert  

The ad, called “ignition”, breaks today (14 August) online, on TV, in cinemas and on social channels across Europe.

Wieden & Kennedy London created the spot, which aims to celebrate a year in which Honda has returned to Formula 1 racing, made its first commercial flight and refreshed every model in its range of cars.

The spot opens on Honda’s robot, Asimo, and then pans to a selection of Honda machines, arranged on a runway to look like a rocket.

The Guardian: Amazon boss says Jeremy Clarkson’s follow-up show “expensive but worth it”

The Amazon founder, Jeff Bezos, has admitted it will be “very, very, very expensive” to launch a new motoring show with Jeremy Clarkson and his Top Gear co-stars after signing up the controversial trio in a multimillion-pound deal following their departure from the BBC.

The billionaire tech entrepreneur said viewers were enjoying a golden era of television and that the new Clarkson series would be a global success.

“We have a lot of things in the pipeline which I think viewers in the UK and around the world are going to love. And I think Clarkson’s new show is going to be one of those,” he told the Sunday Telegraph.

Creativity Online: Ted Baker tells whimsical tale of rivalry, romance and outer space

Rivalry meets romance in Ted Baker’s intriguing, fantastical new film promoting the brand’s Autumn/Winter 2015 collection, “Wonders Never Cease.” Directed by White Lodge’s Crowns & Owls, it tells the tale of dueling treasure-hunters, who engage in an increasingly intense game of oneupsmanship as they unveil their rare discoveries to the world.

The competition heats up as each reveals miraculous artifact after miraculous artifact, until one day, their finds turn out to have an uncanny connection — they’re halves of the same asteroid.

Even weirder, the collectors happened to find the pieces at the exact same time — on opposite ends of the earth. The miraculous coincidence leads to what perhaps may ultimately be the pair’s most starting revelation.

Ad Age: Fiat Chrysler’s Jeep searches for new lead agency

Fiat Chrysler Automobile’s Jeep brand is looking for a new agency of record.

The brand hasn’t had a lead agency since it parted ways with GlobalHue earlier this year, and has been instead leaning on its extensive roster for work in recent months.

New York Times: New Dr Dre album serves as a test for Apple music

When Apple introduced its new streaming service, Apple Music, at the end of June, one of the big questions hanging over it was whether it could compete with outlets like Spotify to deliver blockbuster results for big new albums.

In Apple Music’s first major test, the answer is a qualified yes. Dr. Dre’s album “Compton: A Soundtrack” — a loose tie-in to the film “Straight Outta Compton” — had 25 million streams around the world in its first week, and also sold nearly half a million downloads through Apple’s iTunes store, Apple executives said on Sunday.



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