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Morning Update: ‘Lockdown’ PSA marks nearly 100 school shootings since Newtown

AdWeek: Powerful ‘Lockdown’ PSA Marks a Grim Statistic: Nearly 100 School Shootings Since Newtown

“Classroom lockdown drills—at my first grader’s school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA below from Grey Toronto, unveiled today, takes place during just such a lockdown—and highlights a depressing statistic: There have been nearly 100 school shootings since Newtown, yet there has been almost no movement on gun control.

The end line nicely captures what has changed since Newtown—the level of fear in classrooms with young children. A 60-second version of the ad will air in digital and broadcast media leading up to the anniversary of the Newtown massacre.”

Mumbrella Asia: SingTel pitches media

“SingTel, one of Asia’s largest telcos, is looking for a new agency to handle its media planning and buying across all of its brands in Singapore.”

The New York Times: Research Confirms the Crowd: Netflix and Others Are Upending the TV Business

“Is Netflix a friend or an enemy to traditional television?

On one hand, the streaming service has added billions of new dollars into the television business in recent years, building up its offerings by licensing programs from TV groups. But as Netflix increases its total number of subscribers, some analysts and industry executives are starting to voice a concern — that a steady rise in streaming is fueling the deterioration of traditional TV audiences and related ad revenues.”

Mashable: Top 10 YouTube sports ads that hit home runs in 2014

“The Internet scored plenty of goals on YouTube in 2014.

From World Cup ads starring soccer icons like David Beckham to Super Bowl spots that tugged at our heartstrings, it was clear that the No. 1 thing on everyone’s minds this year was sports.”

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