Meanwhile, a business restructure following the takeover – which was agreed on 31 July and approved by shareholders in September – has seen Jackie Brock-Doyle, chairman of Chime-owned PR agency Good Relations, move to a new role as a director in CSM, the group’s sports marketing division.
Morning Update: Maccas unleashes Singapore inner Samurai; Gogglebox and Lotto team up; VCCP parent company eyes expansion
Mumbrella Asia: McDonald’s says ‘Feed your inner Samurai’ as popular burger returns to Singapore
McDonald’s is running an ad campaign to promote the return of its popular Samurai burger to Singapore.
In a TV ad, a love struck office worker is struggling to muster the courage to approach a beautiful woman who’s caught his eye – until a samurai steps in to give him some encouragement.
https://www.youtube.com/watch?v=UI-AZVmKcco
AdWeek: Ad of the Day: A U.K. Grocer’s Lovely Ode to Fall Will Make You Want to Fire Up the Hot Cider
Autumn is defined as much by the crisp beauty of its weather as by the sudden chill it can bring, driving you inside to warm up your hands and belly.
British grocery chain Waitrose and agency adam&eveDDB capture the seasonal tradition of enjoying, enduring and then escaping the weather in its new ad encouraging you to “Make This Autumn the Warmest Season.”
Creativity: Chime targets expansion after completing £374m sale to WPP/Providence
Chime Communications could grow by at least 10 per cent per year organically under new majority owner Providence, chief executive Christopher Satterthwaite has revealed as the £374m sale of VCCP’s parent company completes.
The Guardian: Alan Rusbridger takes aim at press over phone hacking and Snowden
Alan Rusbridger, the former editor-in-chief of the Guardian, has accused Fleet Street of behaving like a private club with a bunker mentality, during both the phone-hacking scandal and following threats to civil liberties.
In a wide-ranging speech at the Society of Editors’ annual conference on Sunday night, Rusbridger also took aim at the government’s response to the phone-hacking scandal when he called the resulting royal charter on press regulation a “piece of medieval flummery”.
In charge when the Guardian ran award-winning reports based on revelations unearthed by Edward Snowden as well as phone hacking, Rusbridger reserved some of his harshest words for the use of surveillance powers to discover journalistic sources, describing this as the greatest scandal of all.
AdAge: Can Audi’s ‘Progressive Luxury’ Positioning Survive Scandal?
In a presentation Friday at the Association of National Advertisers conference, Audi of America marketing director Loren Angelo described how the brand grew from a niche player in 2006 to an aggressive challenger of entrenched luxury autos like Mercedes and BMW. Using Super Bowl advertising, Hollywood partnerships and PR stunts, Audi positioned itself as the “progressive luxury choice,” he said.
But in his 30-minute presentation in Orlando, Fla. at the Masters of Marketing event, Mr. Angelo did not address the elephant in the room and a potential marketing pitfall for Audi in the coming months: The fact that the Volkswagen-owned brand has been implicated in VW’s emissions-rigging scandal. About 2.1 million Audi vehicles sold globally are equipped with the so-called “defeat devices” that can evade emissions testing,Automotive News reported in late September. In the U.S. there are 14,300 A3 compact cars powered by 2.0-liter turbodiesel engines with software implicated in the scandal, according to the report.
Creativity: Cast of U.K. Hit Reality Show ‘Gogglebox’ Critique a Lotto Ad — in Another Ad
British broadcaster Channel 4 has brought together one of its top advertisers, the U.K. Lotto, with its hit show “Gogglebox” in an ad that promotes both.
The innovative idea, typically creative for Channel 4, is the result of a partnership between Gogglebox producers Studio Lambert, 4 Sales, Camelot’s media agency Vizeum and The StoryLab, Vizeum’s branded content division. It sees some of the regular characters on reality show “Gogglebox” critique one of the Lotto campaign’s recent ads.
Digiday: Publishers eye Facebook as YouTube rival
Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would allow users to find and watch videos much as they already do on YouTube. The section will be populated with content that’s been liked and saved by users, recommended by their friends and posted by pages they follow.
