Morning update: Marmite spreads the love, Twitter sales rise but user growth too slow

Campaign Live: Marmite urges nation to spread the love this summer

Marmite has launched a Woodstock-inspired campaign and a Marmite love cafe to promote a summer version of the spread.

The Unilever-owned brand has released a lighter, limited edition of its spread for summer, which is available to buy until September. The flavour will come in two illustrated Summer of Love and Summer of Hate jars.

Marmite’s ad agency Adam & Eve DDB has created an integrated ad campaign, which includes an online film and outdoor posters.

Ad Week: Twitter’s ad sales jump 63 per cent but the platform still needs a lot more users

Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow.

The San Francisco tech company released Q2 earnings today, including ad sales that were up 63 percent year over year for the quarter, hitting $452 million. Overall, revenue reached $502 million.

Still, Dorsey expressed deep dissatisfaction with the pace of growth, and promised that a better user experience is in development. Also, for the first time, Twitter is planning a full marketing blitz to drive more mass adoption of the service.

Ad Age: Super Bowl live stream will show the same commercials as TV for the first time

All the same Super Bowl commercials you see on TV will run during the game’s live stream too for the first time next year.

CBS, which will air Super Bowl 50 on Feb. 7, will be the first network to match the game’s online ad load to its highly-anticipated extravaganza of TV commercials, the network said, confirming news that was first reported by Variety.

In previous years, commercials that appeared in the live stream were sold separately from on-air spots. While some of the same commercials appeared on both platforms, advertisers were never required to buy both. Some marketers, in fact, opted to just purchase the live stream if they couldn’t afford or weren’t willing to pay the hefty price tag tied to TV spots, while others skipped the digital offshoot and stuck with TV.


Brand Republic: The Tumblr for adults: how medium is trying to improve branded content

The blogging platform is already punching above it weight with tech and business influencers.

Intel is known for microprocessors, not for whimsy, which is why the company’s recent post on the history of the Slinky stood out.

The post, illustrated by cartoonist Andy Warner, told the story of Richard James, a naval engineer who invented the Slinky and then suddenly decamped to Bolivia without his family to become a missionary.

What does the Slinky have to do with silicon? Not much, but Intel is eager to get its brand in front of “thought leaders.”

Mumbrella Asia: DDB Singapore and Ogilvy Vietnam win Cannes Chimera challenge

Two Asian agencies have won the Cannes Chimera challenge, a global competition to find the best ideas to help a worthy cause.

DDB Singapore and Ogilvy Vietnam were two of just three agencies selected for their brand activation ideas to raise awareness of Global Citizen, a platform that mobilises internet users to support health and development issues in poor countries.

DDB Singapore’s idea was to build booths in towns in rich countries where people could show their support by donating their body heat, which would be turned into electricity for communities in need.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.