Morning Update: McDonald’s launches McTrax; Google moving into ads; Spotify to create 12 original series; internet video viewer metrics ‘bullshit’

Introducing McDonald’s McTrax, this simple yet innovative creation transforms a mere paper placemat into a full music production tool. Users cleverly interact with the system via their smartphones through conductive ink and Bluetooth technology.

A brand known for its playful approach to dining with the infamous Happy Meal toys and play areas, the fast-food giant upped their A-game, in an effort to attract a millennial audience through technology and music.