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Morning Update: Miami Ad School’s Dumb Ways to Die spoof; Samsung Galaxy S5 take on iPhone in new ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Ads of the World: Miami Ad School / ESPM: Dumb ways to die spoof

Watch the spoof of an ad that is widely known all around the world thanks to 70+ million views, and a Cannes Grand Prix winner: Dumb Ways to Die. The spoof shows the hard life of a creative.”

The Guardian: Andy Coulson denies ‘turning blind eye’ after hearing Blunkett voicemails

“Andy Coulson has denied he had “turned a blind eye” to phone hacking after his chief reporter played him tapes of David Blunkett’s voicemails.

But he told jurors in the phone-hacking trial it was a “bad mistake” not to have quizzed Neville Thurlbeck when he phoned him in 2004 to tell him he had heard messages the former home secretary left declaring his love for a married woman.”

Mashable: Samsung Galaxy S5 Takes on the iPhone in New Ad

“Samsung launched its first TV campaign for its recently-launched Galaxy S5 smartphone on Friday, emphasizing a new ultra HD camera and pitting it against the iPhone 5S.

The 60-second ad plays more like a product explainer than a typical commercial, but aims to show consumers how the device could be used to make “everyday moments better.””

The Guardian: Six things to consider before choosing a programmatic advertising partner

“As a marketer, whether or not you are actively using programmatic right now to reach your audience online, the technology is already having a profound impact on how consumers interact with brands and how brands achieve greater return on their marketing investment. As the rapid rise of programmatic continues, it is important to understand its powerful potential and opportunities that exist.”

AdWeek: Stick Your Fingers in These Holes If You Dare, Says Weird Outdoor Ad for PlayStation

“The trend toward branded out-of-home machines that actively hate humans might have reached its apex with this stunt by PlayStation, which shocked commuters in Antwerp’s Central Station by, uh, literally shocking them.

To promote the PS4 game Infamous: Second Son, a mysterious booth was set up in the lobby. People were goaded to stick their fingers in two holes in the front. Those who did got an electric shock. If they could endure it for five seconds (like that one guy at the end, who is eerily nonchalant about it), they were rewarded with a free copy of the game—whose hero apparently has some kind of electricity superpower.”

The Guardian: Spotify says it’s ‘a matter of time’ before it overtakes Apple’s iTunes in Europe

“Streaming music service Spotify has added more than 1m active users in the UK in the last four months, as it tries to overtake Apple’s iTunes as the biggest digital music service in Europe.”

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