Morning Update: New Mog book penned for Sainsbury’s Christmas ad; Essena O’Neil lashes fake online couples

Alex Hayes

November 13, 2015 8:32

Campaign: Judith Kerr pens new Mog story for Sainsbury’s Christmas cam

Judith Kerr, the author of the Mog series and The Tiger Who Came To Tea, penned a new Mog story for Sainsbury’s Christmas campaign.

Sainsbury’s worked with Kerr and her publisher, HarperCollins Children’s Books, to develop a new Mog story and then turn it into a three-and-a-half-minute ad that mixes live action and animation.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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