Morning Update: Oct 22 – Holiday TV push starts, roadblocks of native advertising; Wikipedia editors delete accounts

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdAge: Holiday TV Push Starts Two Weeks Earlier at Toys ‘R’ Us

“Toys “R” Us is looking to bring a bit more emotion to its holiday campaign this year.

A year ago the brand’s campaign leaned heavily on more promotional messages, like its price match guarantee, free layaway and “door buster” deals. “We’ve tried to find a better balance between the rational reasons to come to Toys ‘R’ Us and the emotional reasons to come,” said Peter Reiner, senior VP-marketing at the retailer.”

AdWeek: The Roadblocks of Native Advertising

“Could native advertising be hitting a wall?

Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains.”

Ars Technica: Wikipedia editors, locked in battle with PR firm, delete 250 accounts

“Wikipedia editors have disabled hundreds of paid Wikipedia editing accounts in recent weeks as part of a campaign against so-called “sockpuppetry.””

Mumbrella Asia: Fox strikes content deal with Disney to bring Marvel’s Agents of S.H.I.E.L.D to Asia

“Fox International Channels has signed an acquisition deal with Disney to bring programmes such as the Marvel’s Agents of S.H.I.E.L.D show to Asia.” NYTimes, Guardian, Boston Globe among winners at Online Journalism Awards

“The New York Times won three awards at the Online Journalism Awards on Saturday, with the Guardian and Boston Globe taking home two awards each.”


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