Tim Tam lovers vote on Chocolicious Bites in new TV ad

Arnott’s Tim Tams has launched a TV ad for its new Chocolicious Bites featuring Tim Tam fans recruited from its Facebook page.

The ad, developed with DDB Sydney, features 11 selected Facebook fans who try the Chocolicious Bites and vote on whether they think the new Tim Tam is a biscuit or a chocolate.

Susanna Polycarpou, brand director at Arnott’s said: “When we asked Tim Tam lovers what they thought of the new Tim Tam Chocolicious Bites there was an immediate and passionate divide between chocolate or biscuit and the campaign harnesses this and hands it over to Australia to decide.”