Morning Update: Oct 24 – Mini packs Countryman full of horrors; Bryan Cranston narrates iPad ad; Showtime renews Homeland

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween

“Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it’s highway driving in a Mini.

Still, this spot manages to point up one thing that the Mini brand of go-karts—I’m sorry, compact cars—gets unfairly dinged for: They are, in fact, surprisingly spacious. The Countryman model comfortably seats a jock in his letter jacket, a bobby soxer, an axe murderer and a chainsaw-wielding psychopath.”

Newsweek: Glenn Greenwald and the Future of Leaks

Glenn Greenwald, the lawyer-turned-journalist-turned-global headline for his reporting on leaked NSA documents, says there is about to be a revolution that will radically change how news organizations cover governments and other big institutions.

Mashable: Breaking Pad: Bryan Cranston Narrates Apple’s First Ad for iPad Air

“Apple compares its iPad Air to a pencil both for its utility and its thinness, in a new TV spot narrated by Breaking Bad‘s Bryan Cranston.”

The Guardian: ‘You are more likely to summit Mount Everest than click on a banner ad’

“Media conferences always serve up a fair share of one-liners, but at this year’s Abu Dhabi Media Summit, it was Jonathan Perelman, vice-president of agency strategy at Buzzfeed, who took the crown for king of quotes.

“You’re more likely to summit Mount Everest than click on a banner ad,” he told a room full of delegates at Yas Viceroy, Abu Dhabi. Moments earlier he had posed a question to the room: “Has anybody been on the internet in the past 24 hours?” Naturally, every hand in the room shot up, before Perelman followed up with another question: “Can you remember the last banner ad you saw?””

The New York Times: Showtime Renews ‘Homeland’ and ‘Masters of Sex’

“Showtime announced Tuesday that it was renewing its biggest current hit, “Homeland,” for a fourth season, as well as the new drama “Masters of Sex” for a second season.”


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