Morning Update: Oct 4 – How to do a tourism ad; Macca’s first digital officer; Twitter growing but unprofitable; Newspapers & audiences
This is Morning Update, our overnight wrap up of the international media and marketing news.
Buzzfeed: This is, honestly, the best state tourism ad ever created – Illinois shows how to do an original state tourism ad.
“When you work on ads for State Tourism, you are dealing with State Government. And, getting anything approved that is even remotely interesting is a battle.”
Advertising Age: McDonald’s names Atif Rafiq its first chief digital officer – the restaurant chain has name Rafiq to drive its global digital strategy.
“It’s unclear what exact global digital initiatives Mr. Rafiq will oversee, or what it means for digital marketing and media in the U.S. But the move comes as McDonald’s and its competitors in the U.S. are looking for ways to connect to consumers, particularly in the mobile space — a medium the restaurant industry has been slow to embrace. Overseas, McDonald’s and other chains have been working with mobile for some time.”
AdWeek: Twitter financial results shows it’s growing fast, but still losing money – as the company moves towards an IPO it opens up about its profitability or lack thereof.
“Twitter’s long awaited S-1 reveals that the company is growing rapidly, derives most of its revenue from mobile and is used in nearly every country in the world.”
Poynter: Editor – newspapers can’t reach ‘households headed by single women’ – the medium appears to be increasingly missing key demographics.
“Societal forces ‘coincide with the decline of traditional journalism just as much as the rise of the Internet does.'”
