Morning Update: Oreos introduce Red Velvet Oreos for Valentine’s Day
AdWeek: Red Velvet Oreos Are a Delightfully Awkward Aphrodisiac in Quirky Valentine Cartoons
If regular Oreos don’t already put you in the mood for love, maybe try the cookie’s new Red Velvet flavor. The limited-edition Valentine’s Day product stars in a new animated campaign from 360i, and is presented as an awkward aphrodisiac for strangers.
The effects of Red Velvet Oreos might include a woman who looks kind of like a middle-aged Daria sliding her grip up a bus pole to touch the hand of the rocker hunk next to her. (In fact, the whole aesthetic seems inspired by ’90s MTV cartoons.) And let’s just say the dude is not moving his mitt away, either.
Mashable: Samsung TVs freak users out by inserting ads into movies
You’re used to ads in regular TV programming, but what would you say if your smart TV started inserting ads into videos you own?
This is exactly what happened to some Samsung smart TV owners, and though it seems to have been an error on Samsung’s part, it’s a scary omen for the types of advertising we might see on TVs in the future.
On Monday, a Reddit user complained in a post that a muted Pepsi ad started playing while he was watching shows and movies on his Samsung TV. The actual files were stored locally on the user’s Plex media server, but the ads did not show on any other platforms, such as tablets or smartphones, accessing the same server.
AdWeek: This Book of Ads Has a Cover That Judges You Back, and Opens Only for Some Readers
People go around all the time judging books by their covers, but now Dutch artist Thijs Biersteker has created the first book cover that judges you. The book happens to be the Art Directors Club annual, but before you can view all those beautiful ads, you have to prove that you’re not the judgmental sort.
That’s right, he created a book that creative directors can’t open. Kidding! Sort of. You have to align your face with the robotic-looking cutout on the cover of the book, and it takes a snapshot and sends it through some software to determine if you’re looking scowly or not. If it thinks you’re not in the optimal emotional state for viewing the work, the screen will blink red, and the book won’t open. Sport an appropriately neutral expression, and you’ll get a greenlight that pops the metal lock.
AdAge: It’s a 10: Facebook Starts Telling Brands How Relevant Their Ads Are
Facebook is giving advertisers a new tool to better compete for the social network’s expensive and scarce ad slots.
Starting this week, Facebook will tell advertisers how relevant the social network has judged their ads to be. Advertisers will be able to monitor their scores and tweak less relevant ads to become more relevant, potentially boosting the ad’s performance and lowering its price.
Creativity-Online: Jimmy Choo, Ferragamo and More Recreate Cinderella’s Glass Slipper for Disney
If Cinderella were going to the ball today, which designer footwear would she choose? Disney, which is gearing up for the release of its new live-action “Cinderella” movie, must have wondered, too. The company asked nine luxury designers, including Jimmy Choo and Salvatore Ferragamo, to come up with designs for the fairy tale’s glass slipper. Each designer brand has created its own interpretation of the shoe, and the results will be on sale in stores including Saks Fifth Avenue and London’s Harrods.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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