Morning Update: Potty-mouth princesses are back to fight domestic violence

AdWeek: Ad of the Day: The Potty-Mouth Princesses Are Back to Fight Domestic Violence

“What’s more shocking than adorable in princess dresses swearing? How about adorable girls in princess dresses swearing with black eyes and bruised lips?

The Potty-Mouth Princess Posse is back with another spot for activist T-shirt company FCKH8. But this time, the girls—some of them as young as 6 years old—are dropping F-bombs in the name of fighting domestic violence.”

Creativity-Online: Chanel Is Pairing Pharrell Williams and Cara Delevingne in a Romantic Fantasy

“Could there be a more zeitgeist-y pairing than Pharrell Williams and Cara Delevingne? Chanel shows it has its finger on the pulse of culture with this teaser for a short film, “Reincarnation,” directed by Karl Lagerfield, that it will launch next week. Dressed in sumptuous 18th century costumes, the British supermodel and “Happy” superstar dance in an ornate ballroom and gazing lovingly into each others’ eyes to the strains of a new song, “CC The World,” that Williams has written for the project — and it’s alluring stuff.”

The Guardian: Spotify revenues grew sharply in 2013, but operating losses also rose

“Spotify’s revenues grew sharply in 2013, but so did the streaming music company’s operating losses, as it invested heavily in global expansion, marketing and product development.

The company’s latest consolidated financial results, published in Luxembourg, reveal that Spotify’s 2013 revenues of €746.9m (£592.9m) were up 73.6% from 2012’s €430.3m. However, its operating losses also rose 16.4% from just under €80m in 2012 to €93.1m in 2013.”

AdAge: JCPenney Wants to Show Customers It’s ‘Heart and Wallet Responsible’

“J.C. Penney will contine its efforts to reconnect with customers this holiday season. “Jingle More Bells,” which launched last year, aims to show consumers that the brand is both “heart and wallet responsible” through the idea of giving, said Debra Berman, CMO at J.C. Penney.

“We were disconnected for a long time, so this is a big deal for us,” she said, acknowledging J.C. Penney’s ongoing battle to attract consumers. “We will spend the whole season helping people unlock what it feels like to give.””


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