Morning update: Wednesday October 1

Here’s what’s been happening overnight internationally

AdWeek: Dove asks mothers how they feel about their bodies in a film made by Ogilvy Paris

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, “Legacy,” at less than three minutes, is shorter than other recent Dove films, but it drives the point home: How girls feel about their beauty starts with how their mothers about theirs.

In the film, made by Ogilvy Paris, five women are asked to write two lists: what they like and don’t like about the way they look. Then their daughters are asked the same questions, and we watch the mothers read their daughters’ lists.

Campaign: Amsterdam-based Etcetera/DDB has created a human truck as postal service TNT looks to make the brand more personal

TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand.

The campaign forms part of a marketing strategy to make the brand more personal and will be supported by the launch of the strapline, “The people network”.

Created by Amsterdam-based Etcetera/DDB, the drive will include TV, digital film, radio, print and outdoor, and shows a TNT truck constructed out of TNT employees.

The positioning followed research conducted by Etcetera/DDB and with TNT employees to capsulate what the brand truly represents, with the result being personal service and TNT’s people.

The “human truck”, with frame, engine and wheels all made out of people and “fuelled” by their spirit, is unstoppable on its route to deliver to customers.

The Guardian: Press freedom faces twin threat, senior Telegraph executive tells European politicians 

The European Newspaper Publishers’ Association (ENPA) has launched a campaign aimed at protecting press freedom within the European Union.

It has published a document, “10 action points”, which underlines the major issues likely to affect newspapers, in print and online, in the coming years.

The document was introduced in a speech to members of the European parliament in Brussels by a leading ENPA member, Lord (Guy) Black, who is executive director of the Telegraph Media Group.

New York Times: News Corp to buy real estate listings site  Move as media firm continues to branch out into new businesses

News Corporation, the publishing company controlled by Rupert Murdoch, agreed on Tuesday to buy Move Inc., an operator of real estate listings websites, for $950 million in cash, as the newspaper publisher continues to branch out into new businesses.

The transaction is the latest, and largest, by Mr. Murdoch’s publishing arm since it split from 21st Century Fox last year.

Under the terms of Tuesday’s deal, News Corporation will pay $21 a share through a tender offer for Move’s stock.

Facing steep declines in advertising and subscription revenues, News Corporation is trying to stretch beyond newspapers like The Wall Street Journal. News Corporation paid $415 million this year to take control of Harlequin Enterprises to add the well-known publisher of bodice-ripping romance novels to its HarperCollins publishing division. News Corporation also paid $25 million in 2013 for Storyful, a social and video news agency.


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