Mother finds Christmas gifts at Big W for the family in latest M&C Saatchi campaign
Big W has released its Christmas campaign via M&C Saatchi titled ‘For the love of giving’.
The campaign shows a mother on Boxing Day examining the gifts she has given her family for Christmas.
In the 45-second spot, a Mum looks at the gifts she has given her family, including noise-cancelling headphones and weights.
The campaign also has 11-second, 15-second, and 30-second cuts. In one of the 15-second cuts, the Mum receives a gift of a smartwatch.
M&C Saatchi executive creative director Avish Gordhan said: “My parents got me a tabla drum set when I was a kid and I’m sure they regretted that while I was learning how to play. This campaign is built around that truth – parents give for the love of giving. We have the instinct to put the ones we love first because the joy on their faces is worth it. Even if that means being woken to rhythmless percussive beats at 6am.”
Big W general manager marketing Kristen Linders added: “After a trying year for many, Aussies are even more excited about celebrating the festive season with friends and family, and we’re here to make the experience all the more special and bring a little joy in our uniquely BIG W way. Finding that perfect gift this Christmas is that much easier at Big W, with thousands of great value gifts under $30, which are all easy to find with our dedicated Gift Spot.”
The campaign will be on TV, radio, online, social, out-of-home, SEM, PR and influencer activity.
Last year’s Big W Christmas ad showed a boy surprise his father who battled last summer’s bushfires, also created by M&C Saatchi.
Credits:
Client: BIG W
Kristen Linders – General Manager, Marketing
Claire West – Head of Marketing, Brand and Strategy
Fiona Harrop – Head of Channels and Optimisation
Stephanie Denman – Marketing Manager – Campaigns
Claudine Laycock – Assistant Marketing Manager – Campaigns
Creative Agency: M&C Saatchi Sydney
CCO: Cam Blackley
Executive Creative Director: Avish Gordhan & Mandie van der Merwe
Creative Director: Brendan Donnelly
Senior Copywriter: Janet Evans
Copywriter: Jason Leigh
Art Director: Rob Gordon
Head of Strategy: Rachael Fraser
Senior Strategist: Amy Grant
Head of Content: Emma Parsons
Senior Broadcast Producer: Lillian Schroeder
Group Head: Ben Greenslade
Senior Account Director: Jo Movizio
Integrated Project Director: Vanessa Millemaggi
Account Executive: Ingrid Williams
Integrated Producer: Vanessa Fernandez
Studio Manager: Fleur Farrington
James Jamias: Design Director
William Gembitsky: Motion Designer
Production Company: GoodOil
Director: Stuart Bowen
Producer: Catherine Warner
Sound: Song Zu
Edit: Arc Edit
Grade & Online: Andy Clarkson & Resolution Design
PR Agency: Red Havas
Media Agency: Carat, Woolies X
