Motorcycle rider’s foot is shredded in graphic campaign from TAC
Content warning: this article and the video embedded depict a graphic motorcycle accident.
Transport Accident Commission (TAC) Victoria had released a campaign via Clemenger BBDO Melbourne to encourage motorcyclists to protect their bodies.
The graphic spot can be seen below, and does depict images of an injured foot.
In the 60-second spot, a motorcycle rider goes for a ride wearing only clothes. He then skids, his sneakers offering no protection as his foot is brutalised by the road. The campaign shows the rider’s mutilated foot after his body comes to a stop.
