So how much did Arnie get paid for those REA ads?

October 28, 2014 10:29

It’s one of the big questions almost everyone asked when they saw Realestate.com.au had landed Hollywood star Arnold Schwarzenegger for its latest campaign – how much did that cost?

Well this morning adland veteran, and creative head of BWM the agency which made the ads, Rob Belgiovane was on Channel Ten’s morning show Studio Ten talking about his three favourite ads from the last year.

One of them was the below Lenovo spot starring Ashton Kutcher. Afterwards one of the panel asked him “how much do these major stars get paid for that?” to which Belgo replied for the real A listers it was “at least a million bucks a day”.

https://www.youtube.com/watch?v=inYS2n_iYFM

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