HP and the illegal iguana
It’s no surprise a big multinational like HP decided to dub its latest ad, about a digital native searching for his lost pet iguana Ralph, in local accents.
But what might be surprising are it appears the Aussie version of the ad is far more popular than the US, getting five times as many views despite running for just a week, compared to three weeks for the American version.
The Australian version:
https://www.youtube.com/watch?v=x_v7w0TaeO0
The US version:
https://www.youtube.com/watch?v=B62hCBwFA9M
The US version has racked up a pretty paltry 25,000 views on YouTube despite being up for three weeks now, however the Aussie dubbed version is proving a lot more popular, with 133,000 views so far – just a week of going live.
Maybe the kid seems a little less – annoying – with an Aussie accent.
Updated: One commenter on Mumbrella’s Facebook page has pointed out iguanas are also not legal as pets in Australia.
I’ve noticed lots of HP pre-rolls on YouTube. They seem to have stepped up their spend on YouTube in Australia. I’m guessing most of the views to this video were paid.
User ID not verified.
This kid had a bigger media budget than most clients could ever afford. And his choice of typeface was atrocious. But at least he met his KPI.
User ID not verified.
They could have achieved that with $10k on YouTube. Not a big deal.
User ID not verified.
i thought you were talking about the sauce 🙁
User ID not verified.