HP and the illegal iguana

October 27, 2014 1:42

It’s no surprise a big multinational like HP decided to dub its latest ad, about a digital native searching for his lost pet iguana Ralph, in local accents.

But what might be surprising are it appears the Aussie version of the ad is far more popular than the US, getting five times as many views despite running for just a week, compared to three weeks for the American version.

The Australian version:

https://www.youtube.com/watch?v=x_v7w0TaeO0

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4 COMMENTS

Paid 27 Oct 14

I’ve noticed lots of HP pre-rolls on YouTube. They seem to have stepped up their spend on YouTube in Australia. I’m guessing most of the views to this video were paid.

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Bear 27 Oct 14

This kid had a bigger media budget than most clients could ever afford. And his choice of typeface was atrocious. But at least he met his KPI.

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Ben 27 Oct 14

They could have achieved that with $10k on YouTube. Not a big deal.

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me 28 Oct 14

i thought you were talking about the sauce 🙁

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