Mumbo Report: Max Markson on PR puppetry; DMG’s Dean Buchanan on ratings stress; Triple M’s Paul Murray on anti-ad dickheads; Why we hate Telstra’s Brad and Emma
In today’s Mumbo Report:
- Max Markson on PRs: “They write lots of long brochures that look pretty”, and on being economical with the truth;
- DMG’s Dean Buchanan on his eight least favourite days of the year;
- Triple M’s Paul Murray on radio “dickheads” who don’t realise who pays the bills;
- SMH editor Peter Fray on industry insularity;
- Telstra’s Brad & Emma – Australia’s most hateful couple?
You can also subscribe to Mumbrella’s Mumbo Report YouTube channel
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
Dean Buchanan
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drivetime
Emma
Max Markson
Peter Fray
PR
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publicity
radio
SMH
Sydney Morning Herald
Telstra
Loving it Tim.
BUT….how can you say you hate Brad??? He looks the spitting image of you.
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Great to see the positive psychology flowing forth from the top at DMG!? If Dean
“hates” those eight days a year – how do you think his teams would feel?
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I like Emma and Brad.
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Gotta agree with version, I actually don’t mind Emma and Brad.
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Emma is cool enough as a character. I don’t mind her. She’s no Ern but still.
Nice one again Tim. Well I must say if anyone knows dickheads it’s Paul – I’m not as funny as I think I am – Murray, Dickhead. Mind you he’s not alone, tune in to morning or drive time on any commercial station and you are bombarded with tools laughing at their own jokes thinking they’re hilarious with their self-indulgent anecdotes that drag out, don’t have a point and are as funny as stubbing tour toe on the coffee table. I wonder how long before other stations go the way of Vega and save our bleeding ears from the incessant banal chatter of ‘on-air talent’.
Also I love your comments about Emma and Brad, quite insightful and accurate, he is thick she is hateful and if I were him I’d wish I had a new girlfriend. Looking forward to the next mumbo report.
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Never trust men who wear ugly colourful ties who refer to PR as spin.
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isn’t someone who writes a pretty brochure called a direct marketer? Markson might know publicity but that seems to be all he does know
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The webisodes developing so nicely.
Max Markson’s proved to be a great guest, knew how to keep it to the point and didn’t come across overly prepared with self serving stories.
Top notch stuff Tim.
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Another day, another show
full of empty headed people… you know
don’t believe a word that any of them say
it’s the kind of shit that’s offered every bloody day
who can believe anything anymore no way
might as well piss your time away
listening to rudd and turnbull having an affray
what’s the world coming to we say
day after day
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Mr Markson’s comments fail to highlight the fact that PRs can’t ‘make up’ a positive story for a company or an individual, nor can they ever really hide (or ‘bury’) negative stories. As a corporate PR, I still believe the truth still always comes out.
Companies actually need to do good deeds for PRs to highlight… be that launch a useful (or cool) new product, build its business in Australia that provides jobs for Australians, or launch a CSR program.
“Machiavellian” indeed. Such comments go to show that Mr Markson hasn’t joined the elite rank of PRs – or publicists – with a strong ethical foundation that are driving our industry – and the companies we work for – forward. I’m disappointed that he has perpectuated such an old-school stereotype of the PR professional.
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Will someone please send Max Markson back to the UK! If I have to hear his drivvle one more time I swear… I might just have to buy his ticket for him!
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