Pepsi Max offers fantasy fulfilment

Australian actress and singer Sophie Monk fronts a new campaign for Pepsi Max which breaks today.

The Life’s Short – Max It ad is part of a wider campaign in which consumers are asked to share their fantasy about what they would do if the world were about to end. Each week of the competition the soft drink brand is offering a prize of $10,000 to fulfil that fantasy.

According to the ad, Monk’s fantasy is to kiss a fireman.

Meanwhile, in the US, Pepsi Max has updated a 15-year-old campaign to promote Pepsi Max over Coke Zero. Diner 2.0, created by TBWA\Chiat\Day Los Angeles, features delivery drivers for the two products finding some common ground before falling out:

The 1995 Superbowl original:


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