Mumbrella, in partnership with training company Digitalbrief, is bringing back the Digital Essentials training courses that last year ran across Brisbane, Melbourne and Sydney.
The courses, which are run by Digitalbrief’s Russell Easther, will kick off in Sydney on March 4 and 5 before moving to Melbourne on March 7 and 8 and ending in Brisbane on March 11 and 12.
Digital Essentials will run across Sydney, Melbourne and Brisbane in March
The two-day courses will closely follow the structure of last year’s popular workshops. These included topics around managing and buying digital paid media, programmatic media priming, delving into data and analytics, marketing automation work, measuring and presenting your return on digital investment, digital marketing and media strategic principles, Australia’s digital landscape and trends, owning owned media and more.
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Participants will be able to benchmark their current marketing strategies and activities against their competitors and industry standards with the course curriculum personalised to the group in attendance.
The course will be led by Digitalbrief’s Russell Easther
Digital Essentials is specifically created for industry professionals who need to discuss digital strategies internally or with external partners and agencies, primarily work in a non-digital role and want to build their digital knowledge, or work in a digital role but have less than three years’ experience.
Attendees will be able to access the course content online for a full 365 days after the course is completed.
Tickets are on sale now for all three cities and can be purchased here.