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Mumbrella launches Luxury Marketing Summit with Emirates One&Only and top interior designer Greg Natale to speak

Anna Guillan AM, regional director of sales and marketing at One&Only Resorts and Emirates One&Only Wolgan Valley, will speak at the inaugural Mumbrella Luxury Marketing Summit, set to take place on December 6 in Sydney.

Guillan: Luxury resort marketer

At the new summit, Guillan will reveal what it’s like marketing one of the most exclusive resorts in Australia, also part of one of the most exclusive travel brands in the world. She will discuss the challenges and opportunities the business faces in 2018 and beyond.

Nestled in the greater Blue Mountains, 180 kilometres from Sydney, and set on a 7,000 acre nature reserve, Emirates One&Only Wolgan Valley describes itself as an “ultra-luxury conservation-based resort,” and remains the only fully certified carbon neutral hotel property in the southern hemisphere.

Guillan is one of the most experienced luxury marketers in Australia. She previously held management roles with Hayman & Mulpha Hotels and Voyages Resorts. She is also vice chair of Tourism Australia and was in made a Member of the Order of Australia (AM) in 2017.

Natale is one of Australia’s leading interior designers

Also confirmed to speak is one of Australia’s most renowned interior designers, Greg Natale. At the summit, Natale will participate in an onstage discussion exploring his own brand, how he approaches working with luxury brands and what he believes their consumers want.

Natale has collaborated with some of the best known luxury brands in the world including Mont Blanc, Grange, Vanity Fair, Ilve and Mirvac while working on interior design projects such as residences in New York, Oklahoma, Hamilton Island, the Farage flagship store in Sydney and the Kirkton Park Hotel in the Hunter Valley among others.

He is also the author of two interior design books and was a regular on reality TV series, The Renovators.

Parry’s Black Communication specialises in luxury brands

Naomi Parry, managing director of specialist luxury communications agency, Black Communications, will also take the stage at the Mumbrella Luxury Marketing Summit. In her session she will reveal how communicating with the luxury sector has changed, what best practice is today and who luxury brands should be communicating with.

For a number of global luxury brands, deploying a full marketing team in Australia doesn’t make sense. Parry will explain how PR and communications takes an expanded role in these situations as well as how luxury brands should be using them today.

 

The boom in the Australian luxury market, and China’s place in it, will also be explored with Doris Li, general manager, marketing and communications at Bastion China.

Li will explain China’s impact on the luxury market in Australia

According to IBISWorld, around 30 percent of retail industry revenue will come from tourists in 2017/18, led by the rising middle class in China. Tourism Research Australia has found that China will soon overtake New Zealand as the largest source of international visitors to the country, and in the year ending September 2017, Chinese tourists spent over $10.3 billion in Australian retail.

Li will take an in-depth look at Chinese consumers and the Chinese luxury market and talk through significant case studies.

Mumbrella’s Luxury Marketing Summit has launched in light of a significant boost in the revenue and reputation of luxury brands in Australia. According to Deloitte’s Global Powers of Luxury Goods 2018 report, the world’s 100 largest luxury goods companies generated sales of US$217 billion in FY2016 and the average luxury goods annual sales for top 100 companies is now US$2.2 billion.

The Mumbrella Luxury Marketing Summit will be the second new summit in 2018, after the B2B Marketing Summit

The launch of the summit comes less than a week after Mumbrella held its inaugural B2B Marketing Summit featuring three global speakers and some of the biggest brands with B2B arms operating in Australia, including NAB, Australia Post, Microsoft, Marketo and more.

The Mumbrella Luxury Marketing Summit takes place on December 6 at the Four Seasons in Sydney with more speakers to be announced shortly. Earlybird tickets are on sale now.

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