Herbert Appleroth was appointed to the position of CEO of Ferrari Australasia in 2013 when the Ferrari Australasia Subsidiary was formed. Prior to this he was the President and CEO of Ferrari Japan, after having served Ferrari and Maserati in various roles since 1999 and as the Representative Director of Ferrari Japan since June 2010.
Mr. Appleroth first began his journey with Ferrari & Maserati as General Manager of the Australasian operations of Maserati in 1999 whereby he successfully re-launched the brand and made Maserati the fastest growing car company in Australia for 3 years. Subsequently he made Maserati the leading luxury car maker in its segment. He was then appointed as General Manager of the Ferrari operations as well, managing both the distribution and also the retail operations of the flagship store in Sydney. Mr. Appleroth led significant growth also for Ferrari setting year after year sales records.
In 2005, Mr. Appleroth accepted the position of Global Marketing Director for Maserati S.p.A located in Modena Italy where he spearheaded the development of a new range of products and a new approach to marketing throughout the globe. During his 3 time at Maserati S.p.A, the company achieved their all-time record sales results globally and returned the famous Trident brand to profitability. Mr. Appleroth and the team that he developed were awarded in excess of 10 international marketing awards. Prior to his career with Ferrari and Maserati, Mr. Appleroth held senior positions with other automotive brands such as Audi, Chrysler Jeep and Volkswagen.
Respected for developing new approaches designed to deliver commercial success combined with the determination for achieving customer delight, Mr. Appleroth proudly returned to Ferrari to head the Japanese subsidiary for Ferrari S.p.A in June 2010. He was appointed as the President and CEO of Ferrari Asia Pacific region in 2011 then of Ferrari Australasia since 2013.
Mr. Appleroth holds a Bachelor of Commerce degree from the prestigious Bond University in Australia. He was awarded the university’s Vice-Chancellor’s alumni achievement award in 2015. His personal passions include all aspects of the wine industry that has seen his personal investment in several world-renowned boutique wine companies.