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December 6, 2018 | Four Seasons Hotel Sydney

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The new frontier of luxury marketing

Luxury retail is on the rise in Australia. According to IBISWorld it is expected to carry on growing at 10.2% over five years from 2017 – 2018 to $2.1 billion. This massive growth has created myriad opportunities for luxury brands across all verticals; from fashion to tourism, automotive to health and everything in between. The Mumbrella Luxury Marketing Summit will uncover the biggest of those, outline some of the best growth and campaign case studies and explore how luxury brands can grab a bigger slice of the revenue. Forget London, Paris and New York, come December 6, the focus will be squarely on Australian cities.

Featuring

Herbert Appleroth

CEO, Ferrari Australasia

The Psychology of Selling to Ultra High-Net-Worth Individuals

Anna Guillan AM

Regional Director of Sales & Marketing, One&Only Resorts & Emirates One&Only Wolgan Valley

Robert Curtain

Managing Director Peninsula, Sotheby’s International Realty

The Big Name Boutique in the Middle of Nowhere: The Emirates One&Only Wolgan Valley Story

The Big Name Boutique in the Middle of Nowhere: The Emirates One&Only Wolgan Valley Story

Nestled in the Greater Blue Mountains, 80km from Katoomba and 180km from Sydney, is one of the most exclusive resorts in Australia. Set on a 7,000 acre nature reserve, it describes itself as an “ultra-luxury conservation-based resort”, and remains the only fully certified carbon neutral hotel property in the Southern hemisphere.

While it has exclusive clientele and is not looking to be part of the mainstream, there are still significant challenges for Emirates One&Only Wolgan Valley. How do you compete with other ultra-luxury resorts when you’re based in a state not usually associated with them? How do you market yourself when part of the selling point is that you fly under the radar? How do you continue to innovate and keep up with the luxury consumer’s ever-changing and evolving travel needs and wants?

In this session, hear from One&Only’s Regional Director of Sales & Marketing, Anna Guillan, about marketing one of the most exclusive resorts in Australia, and the challenges and opportunities the business faces in 2018 and beyond.

Luxury 2.0: Understanding the New Consumer

Greg Natale

Owner, Greg Natale Design

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The Program

7:45am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address – Damian Francis
8:30am
Are Luxury Brands on the Money? The Australian Industry Report
9:00am
The Big Name Boutique in the Middle of Nowhere: The Emirates One&Only Wolgan Valley Story
9:45am
The Psychology of Selling to Ultra High-Net-Worth Individuals
10:30am
Morning Tea
11:00am
A New Look at Luxury: Steve Hui on Client Relations and Customer Satisfaction
11:45am
Talking Luxury to the New Consumer: How to Communicate Exclusivity In a Disrupted Media Landscape
12:15pm
The High-End Workout: How Technogym Appeals to the Luxury Consumer
12:45pm
Lunch
1:30pm
Designer Detail: Greg Natale On the Art of Luxury
2:00pm
High End Heaven: How China Is Creating a Luxury Boom Down Under
2:30pm
Luxury 2.0: Understanding the New Consumer
3:00pm
Lux Life: The Role of Influencers in Marketing High-End Brands
3:45pm
Summit Close

Tickets

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Mumbrella’s Luxury Marketing Summit brings together leading luxury brands and marketing experts to share insights in the area of luxury marketing. The summit offers companies the chance to get their branding in front of key decision makers across this exclusive industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Carly Pollifrone.

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