Russel Howcroft makes Quarantinis in the first ‘How To… Alone Together’ video for The Trenches

PwC’s Russel Howcroft has demonstrated how he makes a ‘Quarantini’ in a video to help keep adland creative during this period of isolation.

The video, shot in Howcroft’s home, is the first in a series from industry mentoring program The Trenches titled ‘How to… Alone together’.

The Trenches was founded by PwC’s director of brand and consumer insights Nicky Bryson last year, in partnership with Youngbloods, to meet the need of supporting young talent in the industry personally and professionally.

Each week a different member of the community will be pitching in-jokes, WFH tips and how-to’s to bring a smile to the faces of adland. In the weeks to come, videos will be shared from partners at Pedestrian and TikTok.

The Trenches is calling for anyone in the industry who wants to make their own ‘How To’ video to contact them at

The Trenches stated: “We are all now ‘artists in residence’. So to those budding stand up comedians, improvs, dancers, movie critics, satirical ranters, bar tenders, trivia junkies, yoga, tantra, healers come at us. Novices desired, it’s all just a bit of fun.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.