PwC expands CMO Advisory with Spotify’s Dan Robins and TBWA’s Nicky Bryson

PwC Australia has announced two new additions to its CMO Advisory and Customer Practice in former Spotify APAC head of automation and data, Dan Robins, and TBWA head of strategy, Nicky Bryson.

Bryson left TBWA in June and Robins was made redundant from the music streaming service in July.

Robins left Spotify in July

Robins will be director of the media team inside the CMO Advisory and Customer Practice, while Bryson has rejoined as director, brand and consumer insights. Mumbrella revealed in July that Robins was made redundant from Spotify while on parental leave.

Justin Papps, partner CMO Advisory said the appointments reflect PwC’s growth and its commitment to building a team of the brightest minds.

“Dan has extensive experience across the media spectrum and will help our clients solve the challenges they face across media strategy, spend, efficacy and measurement. As a champion of media transparency and efficacy, we look forward to Dan’s contribution to the work we are doing with clients to help them make the most of every media dollar they spend,” he said.

“Nicky is well known and respected across the industry having recently launched ‘The Trenches’ – a mentoring program for people in the marketing and advertising industry. Her passion for solving client’s most challenging business and marketing challenges drew her back to PwC, as well as the opportunity to further explore the way societal trends are influencing people’s interactions with organisations and brands,” Papps said.

Bryson, left, exited TBWA in June

Bryson spent time with PwC from March 2017 to August 2018, before joining TBWA. She also founded The Trenches in August, an industry mentoring program, following her own hospitalisation for exhaustion.

PwC’s CMO Advisory focuses on the key areas of marketing, brand and media strategy, structure and spend, helping organisations drive more consistent growth through more accountable, strategic and bold marketing, the company said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.