Mumbrella live blog: Friday, May 30

Welcome to Mumbrella’s live blog, the rolling diary of everything you need to know in marketing and media. Refresh the page for the latest updates.

Top stories:

5:56pm – Next week sees the return of Australia’s biggest conference for media and marketing, Mumbrella360. Whilst we could bang on about having Lachlan Murdoch, Buzzfeed, DDB, Facebook, CNN et al speaking, it’s probably best you have a look for yourselves at the program here, and get your tickets for it here.

Mumbrella360 with Nine logo

4:48pm – Southern Cross Austereo has issued a profit warning today, saying it expects earnings to be down around ten per cent because of tanking TV and radio ratings from Ten and Today.

3:45pm – The inimitable Joe Hildebrand has been doing some soothsaying as to what the ABC will look like under the budget cuts. t’s an interesting kids’ schedule including Dora the Exporter and Doubting Thomas and Friends. See the full line-up here.

2:17pm – Lexus has handed its creative account to M&C Saatchi in a pitch which sees the agency win the account from incumbents Saatchi & Saatchi and Oddfellows. Details here.

1:34pm – At the end of last month the US Food and Drug Administration decided not to place advertising restrictions on e-cigarettes – we’ve looked at what the situation is in Australia. Story here.

12:53pm – This time next week a lot of people will be nursing hangovers after the Mumbrella Awards. Before that though, there’s Mumbrella360, and we’ve announced who will be strutting their stuff on the stage for the Live Pitch. It’ll be a must-see event.

Mumbrella360 with Nine logo

12:20pm – Chicken Tonight is asking the public to forgive it for “that dance” featured in its ads during the 1990s in a new ad which focuses on how the world has changed since then.

11:34am – Interesting piece on The Guardian who have gotten their mitts on a final report draft recommending the government merges SBS and ABC back office functions, and  selling off SBS’s HQ in Artarmon to save cash. Could be a very unpopular report.

11:19am – World Cup fever is not necessarily abounding with most Australians at the moment, but with two weeks to go until the world’s biggest football tournament kicks off SBS has unveiled an ambitious programming line up of 700 hours of shows.

10:26am – TV ratings are in, and Ten has beaten Nine in Perth and Melbourne last night, while Masterchef topped demographics for the embattled network. However, it was a fragmented night’s viewing with sport disrupting a lot of programming.

9:31am – Dr Mumbo has been busy reading a few of the high end news sites, and came across an interesting attribution from

8:51am – We couldn’t help but notice more than a passing similarity between the picture of Todd Sampson used by the Australian Financial Review today, and Derek Zoolander. Could we soon see a Todd Sampson centre for kids who can’t read good?

todd Sampson AFR picture zoolander

zoolander todd sampson comparison

8:43am – It appears the return of Spicks and Specks may have been quite shortlived, with TV Tonight reporting the ABC has moved to put it back on the shelf after a string of poor ratings. 

8:14am – Here’s a move we’re not sure anyone saw coming, with Todd Sampson being appointed to the Fairfax board as Sam Morgan, the founder of Trade Me, steps down. An interestng move from the legacy media company.

7.55am – It’s just Mark Beretta carrying Cash Cow around the Sunrise studio on his shoulders. An explanation would only spoil it.

cash cow piggy back mark beretta


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