Mumbrella live blog: Tuesday, June 10
Welcome to Mumbrella’s live blog, the rolling diary of everything you need to know in media and marketing. Refresh the page for more updates.
Top stories:
- Woolworths considering compensation for agencies
- Fairfax boss Greg Hywood hits back at News Corp ‘lies’ in all-staff email
- TV ratings: House Rules beats The Voice as House Husband drops on return
- Telstra reveals third celeb ad featuring Jessica Mauboy, and explains strategy behing them
- Hangout with Yahoo!7 Digital Stars
- ‘Media firsts are not innovation’ warns ex-MediaCom innovation boss
- Dr Mumbo: What sort of shovel do you bring to a knife fight?
6:01pm – Something to entertain – VW recreates a movie scene from Speed, but its safety features get in the way.
https://www.youtube.com/watch?v=S4FSUQ7p9Ns
5:21pm – Here’s this weekend’s box office, with The Fault of our Stars grabbing top spot on the long weekend. See the full rundown here.
2.55pm – We’re just wrapping up our video hangout with the Yahoo!7 digital stars. You can watch the whole thing here.
1.50pm – So this just arrived in the post. Given all the Daily Mail vs News Corp stuff we have to admire the publisher’s timing…
1.09pm – Ok so we feel the need to note how Junkee.com is reporting on what Amanda Meade in The Guardian yesterday wrote about the copyright fight involving News Corp Australia and the Daily Mail Australia. It’s all a little bit meta for us…
12.14pm – Woolworths is looking at paying ‘compensation’ to agencies in $240m media pitch, fuelling speculation it will stay with Carat on a revised deal.
11:45am – After receiving a copy of Greg Hywood’s explosive email to staff yesterday Dr Mumbo was compelled to uncover exactly what a splade was, and how it fits into the stoush between News and Farifax.
11:26am – It appears Samsung is stepping up its Australian push, launching an ad made specifically for the market showing how its new Galaxy S5 is “made for Australia”:
https://www.youtube.com/watch?v=zrIpRhG31X0
10:52am – Agencies behaving like startups is a fashionable claim, but in this piece Nic Hodges argues they should actually be looking at doing things better themselves.
10:17am – TV ratings are in, and House Rules beat The Voice again last night, with the reality show barely improving on Sunday’s series low, losing to Seven News. Meanwhile, 24 dropped again getting less viewers than the Bold and the Beautiful.
9:48am – You may or may not have noticed, but there’s a FIFA World Cup coming up on Friday. Nike has been hard at it creating a series of ads, and this five-minute animated spot takes on the question of risk and showboating.
https://www.youtube.com/watch?v=Iy1rumvo9xc
9:41am – Later this afternoon we’re hanging out with the Yahoo!7 Digital Stars to chat to them about what they’ve learned with their VIP access to last week’s Mumbrella360, and what being on the program means for them. Check out the live stream here from 2.30pm, and ask questions via the comment thread, or on Twitter using #askdigitalstars.
9:20am – It seems Fairfax execs were busy penning emails yesterday, with Domain CEO Anthony Catalano sending an email to real estate agents telling them to shun rivals REA Group (majority owned by News Corp) over new pricing structures for ads which will see ads for homes in more affluent areas charged more, and those in cheaper areas drop in price. See the email on the Australian Financial Review.
8:31am – Around the traps over the weekend, and there’s a tasty row brewing in another section of the media, with News Corp sending legal letters to the Daily Mail Australia telling it to stop lifting large “reams of copy” from its “exclusive” stories, including one about a dress which took six staff to produce.
There’s an interesting analysis of the row from Amanda Meade in The Guardian Australia, which points out the fact News Corp sites rarely attribute stories with links, unlike the Mail which always links to the original.
8:17am – Easily the most sensational story breaking over the long weekend (except for readers in WA) was Fairfax CEO Greg Hywood’s explosive email to staff accusing rivals News Corp of a litany of sins, including spreading lies about them and being at war with itself. See the full email and background here.
8:07am – And we’re back, after something of a restorative hiatus over the long weekend, and with a lot having happened. We’ll be giving you a wrap of all you need to know that’s happened right here, so stay tuned.
