Live blog: Tuesday, June 17: Cannes latest | New SMI data | TV ratings | New Moon boss | The Beef Oracle | Journo trust
This is Mumbrella’s rolling diary of all you need to know in media and marketing. Refresh the page for latest posts.
Top stories:
- Seven and Nine both deliver 40%+ ad share
- McCann Melbourne wins first Australian Grand Prix at Cannes in Creative Effectiveness
- Optus want to digitise the beach, we spoke to CMO Nathan Rosenberg
- Director Spike Jonze: Clients should be willing to get fired for a good idea
- Public don’t trust journalists
- Restructure of STW agencies
4.20pm – The debate is heating up as to which “emergency cash”/”cash without card” campaign is better. Is it the Westpac campaign or is it the Commonwealth Bank campaign?
Mumbrella reader Bill said:”If we’re going to compare & contrast I like the CommBank treatment more, light, funny and to the point . Westpac seems like a funeral march – you’ve only lost your wallet, it’s not the end of the world. The animated wallet’s pretty cool too and the target market’s bang on in the CommBank ad which manages to tell the story in half the time.”
