Mumbrella Podcast: Adobe’s marketing chief Lewnes talks social media; PR flack gets busted; ads on the ABC’s YouTube channel
In this week’s podcast with Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon, House Party PR’ s Scott Rhodie and guest Ann Lewnes, Adobe global marketing president:
- Lewnes talks about Adobe’s plans and social media
- The PR who got busted for hiring actors for A Current Affair’s “news” story
- Ads on the ABC’s YouTube channel. What happened?
- Ask Richard campaign wins big at the AIMIA awards
- Big ratings win for Ten’s NCIS, but who’s really attracting the younger viewers?
Production by Georgina Pearson.
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Recorded with the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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The Adobe interview is fab – ta.
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Oh the irony of the Scotsman who says “I know the girls who are launching it…”
Oh, no sexism in the industry at all!
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Damn, as the sole male in, and owner of, a PR company that currently employs only “girls”, I can see I am going to have to change my obviously deviant and patronising terminology immediately….how could I ever call them “girls” again?
Thanks for pointing this out to me “Tom” (who is presumably a “bloke”)
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Pretty ordinary interview with Adobe – particularly as there is mounting pressure being applied on their products – particularly by Apple – and questions asked whether Flash has a future on the next generation Web. Three questions worth asking…Steve Jobs appears to think Adobe Flash is bloated, buggy, and insecure – does it worry you that Apple won’t have Flash on their mobile operating system? Whose problem is this, Adobe’s or Apple’s?. Can Flash survive when HTML 5 comes along?
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Hey Tom,
I’m curious what me being Scottish has to do with using the term ‘girls. To be honest where I come from (Glasgow) that’s the main term used for women.
It’s probably a local thing but I guess I brought it over with me. I also call girls/woman ‘lass’ on occasion. I take it you would have an issue with that.
Cheers,
Scott
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