Mumbrella reveals media agencies to be featured in book

Big networks and smaller independent brands are to feature in the Mumbrella Media Agency Review, a guide to Australia’s most significant media agencies to be published this year.

Eighteen media agency brands will be featured in the book, which critically assesses their strengths and weaknesses.

As part of the assessment process, agencies will be subject to the scrutiny of a panel of industry experts – as well as by Mumbrella’s readers in a survey of Mumbrella’s email subscribers to launch tomorrow.

The survey will ask readers to rate agencies on criteria such as planning, buying, strategy, commercial success and innovation, and also provide critical commentary on the featured agencies.